Beautyque X Doors pop-up in SoHo, NYC


Discover Unique Beauty & Wellness brands in person

DOORS. | 426 W. Broadway, New York, NY

For the fifth time, Beautyque is bringing discovery to you in person at the doors. Pop-Up in SoHo, NYC The Pop-Up partnership with doors. will extend to 6 months. 

The theme of the pop-up is Blue Skies: 

After the rain comes the rainbow. After every ending, there is a new beginning. After every storm, the sky is blue.   In these times of turmoil, uncertainty and displacement, many of us feel exhausted and lost. However, there is power in resiliency and solidarity, practicing social activism and utilizing technological advances for good. Let's champion positive impact, uplifting messages of hope and a sense of optimism that justice and human decency will prevail. 

The doors. New York pop-up showcases 50 fashion designers, 10 up-and-coming artists, and 10 beauty brands curated by ussupporting talent that gives us hope and inspiration. 

Beautyque NYC & doors. will be hosting experiential beauty events with beauty brands founders and offer our visitors to use Oculus to experience the beauty brands   starting from September 8th at 426 West Broadway, NY, 10012.  The engaging event calendar from NYFW presentations to ‘’meet-the-founder’’ events, panel discussions and styling events with social media influencers. doors is also hosting 20+ Ukrainian fashion designers, all hoping for blue skies in their home one day, during the month of the pop-up to support creative talent during the ongoing war.   

The design of the doors. pop-up was developed by Superpool, an international architecture firm founded in 2006 by Selva Gürdogan and Gregers Tang Thomsen who met at Rem Koolhaas’ studio in 2003. The work of Superpool has been exhibited at the Guggenheim Museum, Danish Architecture Center, Museum for Angewandte Kunst Köln and Deutsches Architekturmuseum, as well at Rotterdam Architecture Biennale and Istanbul Design Biennale.