BEAUTYQUE X DOORS.

As a beauty brand, you will be part of the Beautyque NYC space at doors. You will be signing an agreement with Beautyque NYC, which is a partner of the doors. Pop-Up.

This pop-up will be in an Optimistic setting. Each time the pop-up space is different, and the design is different. However, the vibe stays the same, the processes are evolving and the sales team is always very welcoming and available to assist in presenting your product.

No, there is no need for the brand's representative to be present, but it is strongly recommended. doors has a professional retail team and Beautyque NYC Team will be present most of the time. However, it is recommended that you create events, marketing operations, meet with other founders, and create collaborations. There is no better person than the founder and the brand team to represent the brand.

The exact address will be shared soon, but it's on West Broadway next to luxury brands and the agreement is under signature at this moment.

Up to 5 products for beauty. It will be showcased in a dedicated beauty area (Beautyque X doors.) Once your brand is approved by us, the agreement signed and the payment received, you will send 10 units per product to the pop store, one tester per product, and giveaways (number TBD by you to give to influencers, bloggers, press... ). If you have several shades for each product, please send up to 5/10 shades depending on the products.

If you have products difficult to stand up on the shelf, we recommend sending a minimalistic plexiglass stand for the products.

• A shelf space with up to 5 products to showcase
• Connect with fellow entrepreneurs and beauty enthusiasts
• Samples to share & Products to test
• Team support
• Brand exposure
• Physical store experience

The immediate returns are the sales that can be generated during the pop-up, the social media reach from Beautyque & doors, Visibility to SoHo savvy customers during the most important season of shopping. Visuals for your products and brand in a unique environment, indirect press recognition from Beautyque & doors, access to influencers, bloggers from Beautque X doors, and if you are really aggressive, like us, the opportunity to test and try any marketing operations you may have in mind. The long-term returns on investment are the reach, online presence on our website, press bloggers, influencers requests & picks without mentioning the human connections.

This is the first time Beautyque X doors is offering a 6 month opportunity from September 8th to March 7th, 2023. Pricing is adjusted accordingly and onboarding is made from September 8th- March 7th. Even if you will not be prepared for NYFW, your brand will be there for Christmas time preparation and beyond.

As you know, repetition is the mother of skill and that's what people retain, especially that Christmastime is included in this 6 month period. You will have the time to prepare many operations over the 6 month period and we also have more time to repeat many marketing operations online and offline. When should I send the products?

Beautyque NYC needs to have all the products during the setup - two days before the opening. You will send products, once the form is filled out and approved by Beautyque NYC to our warehouse or to the store during the set-up.

Our Warehouse address is: Beautyque X doors I 65 Roosevelt Avenue, Suite 101, Valley Stream, NY, 11581.

Your products will be added to Beautyque NYC website. Once the products are sold in-store, we will sell the products, process the sale at Beautyque

e-commerce, and you will receive an automatic email to ship the product- As it's a one-month Pop-Up, we will make sure the process is easy for you to manage as well as for us.

You are responsible for your inventory- you can either send someone at the end of the Pop-Up to pack the products or send us the shipping labels to ship it back to you in the same package.

We ask participating brands to send a maximum of 20 samples per product. Samples are the safest way for people to try the products. We will not share the samples with everyone - only customers interested in buying the product. You need to send testers for every product on the shelf and for every shade Please label the tester with a label (TESTER). You will also need to send the tools needed for safety (single-use mascara brush for example... ) The Beautyque NYC team and doors. team will be showing the products to customers.

As a participant of Beautyque X doors. Pop-Up you are entitled to hold a "Meet the Founder" I Friends & Family/ Products Demonstrations event in the store if you wish so at no additional fee. Brands have to cover the costs of drinks for the guests and any other extra costs, if they apply. For example, if the brand decides to have a DJ for the event. Please inquire with Beautyque \ regarding the available dates. The dates are allocated on a 'first-come, first-serve basis.

Holding an event at Beautyque X doors. Pop-Up is recommended if you have a unique concept for the event and you have a significant contacts list to ensure attendance. For all events, it is the sole responsibility of the brand to promote the event and ensure good attendance to the event. We ask the brand to submit the guest list of minimum of 20-25 guests 48 hours before the event.

Beautyque will however promote any mono-brand event via our social media and email marketing and Doors. will promote via social media.*

* brands need to send the assets and content for the email marketing

• Mission driven brands (sustainable, community driven, Inclusive, clean...)
• Indie Brands in Beauty & Wellness
• Brands with effective products ready to sell in the US
• Brands ready to move forward fast

• Price for participation in the Pop-Up is to be disclosed during our quick chat