New York flagship on 426 West Broadway, SoHo-NYC

1month :SEPTEMBER 8- OCTOBER 7, 2022
6 months: SEPTEMBER 8- MARCH 7, 2023


NYFW is on the way back this fall, and now is the perfect time to plan for a unique retail opportunity in the absolute prime locations via two options. Yes , you read it right, you have the possibility to be in a pop-up store in SoHo at Beautyque X doors for a month or for a 6-month contract.

Typically drawing 230,000 fashion industry representatives and luxury shoppers to NYC and generating $532 M in visitor spending, New York Fashion Week & holiday season are the most alluring time for your brand’s activation in the Big Apple.

For an entrepreneur like you, this will be the return on investment:

-An affordable presence for more than one month. Similar types of stores (eg Allure) offer space for a shorter period, to a very selected number of brands, and at a much higher price. All with comparable foot traffic and sales performance.

- Press recognition for Doors and Beautyque indirectly linked to your brand

- Access to our combined subscribers, followers, and press list through our marketing (60K+)

- Visibility to everyone who visits the space (online and offline) (1000 visitors/week in store)

- Physical space at a New York event in the heart of SoHo during NYFW and the holidays*

- Access to a sales team in store who can support representing & selling your products

- Access to a physical store where you can market your brand the way you've always wanted to

- The perfect opportunity to launch a new product and invite the right people in a space that reflects your brand in the best light




  • 2000 sq ft in West Broadway
  • 40+ designers, 10+ artists, 10+ beauty brands
  • absolute prime location in SoHo, New York, next to luxury brands like next to luxury brands like Maison Margiela, Rick Owens, R13, and at 5-min walk from the main NYFW shows' venue downtown
  • brand mix will include New-York based fashion talent like Private Policy, PH5, and international cult brands, like Juun J, GCDS and Y/ Project
  • engaging event program of 15+ in-store events: meet-the-designer’, NYFW presentations, panel discussions and more
  • opportunity for you to organize a mono-brand event at no additional cost
  • complimentary brand content from New York for your social media channels
  • unique shelf space per brand in a unique beauty corner


  • Pop-up Press & bloggers outreach
  • Brand founder events & tutorials organized & Hosted at Beautyque NYC & doors.
  • Pop-up Ad campaigns executed by doors.
  • Multibrand Social media executed by both doors. and Beautyque NYC- Email Marketing executed by Beautyque NYC


  • A professional retail team provided by doors. that will be trained on your brand and equipped to present your brand
  • Brand founders have freedom to be present at any time & create events during the Pop-Up month.


Why is this Pop-Up different? 

As a beauty brand founder, it's priceless to have a physical space presence in SoHo during NYFW and Christmas time. Your brand will be in a dedicated beauty and shelf space. More importantly, you will have the freedom to create B to C and B to B marketing operations with customers, influencers, bloggers, press… Keep in mind that even if your brand is in a prestigious store, the freedom to act is limited. Most retailers do not give you the opportunity to promote and market your product as you see fit and if you want to do Marketing you need to spend exorbitant amounts of money from your budget. Beautyque at doors gives you access to SoHo customers during the busiest time in NYC.

Am I signing an agreement with Beautyque NYC or doors?

As a beauty brand, you will be part of the Beautyque NYC space at doors. You will be signing an agreement with Beautyque NYC, which is a partner of the doors. Pop-Up.

Is this Pop-up like the one in doors.' presentation?

This pop-up will be in an Optimistic setting. Each time the pop-up space is different, and the design is different. However, the vibe stays the same, the processes are evolving and the sales team is always very welcoming and available to assist in presenting your product.

Do I have to be present for the Pop-Up? 

No, there is no need for the brand's representative to be present, but it is strongly recommended. doors has a professional retail team and Beautyque NYC Team will be present most of the time. However, it is recommended that you create events, marketing operations, meet with other founders, and create collaborations. There is no better person than the founder and the brand team to represent the brand.

What is the address of the Pop-Up? 

The exact address will be shared soon, but it's on West Broadway next to luxury brands and the agreement is under signature at this moment.

How many products can I showcase? 

Up to 5 products for beauty. It will be showcased in a dedicated beauty area (Beautyque X doors.) Once your brand is approved by us, the agreement signed and the payment received, you will send 10 units per product to the pop store, one tester per product, and giveaways (number TBD by you to give to influencers, bloggers, press... ). If you have several shades for each product, please send up to 5/10 shades depending on the products.

If you have products difficult to stand up on the shelf, we recommend sending a minimalistic plexiglass stand for the products.


  • A shelf space with up to 5 products to showcase
  • Connect with fellow entrepreneurs and beauty enthusiasts
  • Samples to share & Products to test
  • Team support
  • Brand exposure
  • Physical store experience

The immediate returns are the sales that can be generated during the pop-up, the social media reach from Beautyque & doors, Visibility to SoHo savvy customers during the most important season of shopping. Visuals for your products and brand in a unique environment, indirect press recognition from Beautyque & doors, access to influencers, bloggers from Beautque X doors, and if you are really aggressive, like us, the opportunity to test and try any marketing operations you may have in mind. The long-term returns on investment are the reach, online presence on our website, press bloggers, influencers requests & picks without mentioning the human connections.

I believe it's too short of a notice, I can't do it now, can I join  later?

This is the first time Beautyque X doors is offering a 6 month opportunity from September 8th to March 7th, 2023. Pricing is adjusted accordingly and onboarding is made from September 8th- March 7th. Even if you will not be prepared for NYFW, your brand will be there for Christmas time preparation and beyond.

Beautyque X doors is used to do one month pop-up , why are you opening a 6 months flagship?

As you know, repetition is the mother of skill and that's what people retain, especially that Christmastime is included in this 6 month period. You will have the time to prepare many operations over the 6 month period and we also have more time to repeat many marketing operations online and offline. When should I send the products?

When should I send the products? 

Beautyque NYC needs to have all the products during the setup - two days before the opening. You will send products, once the form is filled out and approved by Beautyque NYC to our warehouse or to the store during the set-up.

Our Warehouse address is: Beautyque X doors I 65 Roosevelt Avenue, Suite 101, Valley Stream, NY, 11581.

What happens if all products are sold?

Your products will be added to Beautyque NYC website. Once the products are sold in-store, we will sell the products, process the sale at Beautyque

e-commerce, and you will receive an automatic email to ship the product- As it's a one-month Pop-Up, we will make sure the process is easy for you to manage as well as for us.

What happens if not all products are sold?

You are responsible for your inventory- you can either send someone at the end of the Pop-Up to pack the products or send us the shipping labels to ship it back to you in the same package.

I do not have samples, how customers will try my products?

We ask participating brands to send a maximum of 20 samples per product. Samples are the safest way for people to try the products. We will not share the samples with everyone - only customers interested in buying the product. You need to send testers for every product on the shelf and for every shade Please label the tester with a label (TESTER). You will also need to send the tools needed for safety (single-use mascara brush for example... ) The Beautyque NYC team and doors. team will be showing the products to customers.

How can we organize the events at Beautyque NYC X doors. Pop-Up?

As a participant of Beautyque X doors. Pop-Up you are entitled to hold a "Meet the Founder" I Friends & Family/ Products Demonstrations event in the store if you wish so at no additional fee. Brands have to cover the costs of drinks for the guests and any other extra costs, if they apply. For example, if the brand decides to have a DJ for the event. Please inquire with Beautyque \ regarding the available dates. The dates are allocated on a 'first-come, first-serve basis.

Holding an event at Beautyque X doors. Pop-Up is recommended if you have a unique concept for the event and you have a significant contacts list to ensure attendance. For all events, it is the sole responsibility of the brand to promote the event and ensure good attendance to the event. We ask the brand to submit the guest list of minimum of 20-25 guests 48 hours before the event.

Beautyque will however promote any mono-brand event via our social media and email marketing and Doors. will promote via social media.*

* brands need to send the assets and content for the email marketing


  • Mission driven brands (sustainable, community driven, Inclusive, clean...)
  • Indie Brands in Beauty & Wellness
  • Brands with effective products ready to sell in the US
  • Brands ready to move forward fast


  • Price for participation in the Pop-Up is to be disclosed during our quick chat


Founded by indie beauty entrepreneurs, Beautyque NYC is the very first multi-brand virtual 3D store in the beauty industry. It was originally intended to open as a physical retail store in SoHo, NYC before the pandemic hit — and as a result, the concept was transposed entirely to the digital space. Beautyque NYC is the only virtual retail platform created specifically for indie brands in beauty and wellness. We are a 3D virtual showroom, an e-commerce website, and a retail marketing platform all in one. Since our launch in May 2020, we've worked with more than 40 brands, built a community of more than 15,000 beauty enthusiasts, reached more than 500K people, and that's only the beginning!

doors. is a revolutionary ecommerce, PR showroom, experiential pop-up & wholesale platform for independent fashion designers, cult niche brands and emerging artists to showcase and sell their work in the USA Based in New York City, doors. is constantly looking for edgy designers and innovative artists that push the boundaries doors. is on a mission to support creativity, innovation and nurture talent


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