VERACITY SELFCARE

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W NEW YORK - TIMES SQUARE | 1567 Broadway, New York, NY

Skincare from the inside out

VERACITY SELFCARE'S MISSION

LAUNCHED IN 2021 | LOCATED IN NEW YORK, NY

Bringing the power of a whole-health medical approach to the beauty and wellness world by helping women understand the connections between their hormones, skin and overall health and creating products that are science-backed, hormonally-safe, and extraordinarily effective.

FOUNDER STORY

Allie was inspired to create Veracity after years of seeking answers about her own skin. Frustrated from trying to heal persistent dry patches on her face, her "aha moment" came when she was tested for fertility issues. Three years into her suffering, she learned that she had an underactive thyroid– which was the direct cause of my skin issues. That’s why She founded Veracity: to give you the tools she didn’t have, and the knowledge she believes all women should have. A solution that uncovers root causes of issues big and small, offers proactive steps forward, and puts you on a path to better skin and better health. Allie began her career investing in consumer and beauty brands at L Catterton and has backed other healthcare businesses as a venture partner at Meridian Street Capital. She was previously the CEO of the fashion brand, Cynthia Rowley, and before that she led product, ecommerce and digital marketing teams at Estee Lauder’s top brands, including La Mer, Clinique, and Origins.