We believe in an extended approach of what beauty means to women and men of the modern times. Beauty is more than the looks and shouldn't be dictated by trends. Beauty is the result of many components, that each individual combines in their own way. To us, beauty begins with the mind and soul.
WE ARE MORE THAN A STORE: WE ARE BUILDING AN EXPERIENCE
We select founders, brands, and products that bring something new and better to your every day routine.
We bring you free educational and informational resources to help you define your own version of beauty.
We build a community driven by values of kindness, education, positivity, inclusivity, and respect.
FOUNDING STORY
Conceived by Sonia & Sylvie, both indie beauty brand founders, Beautyque NYC was initially intended to open as a physical retail store in SoHo, NYC in the spring of 2020 when Sonia was challenged with her own brand.
The store was meant to be a destination where women could find personalized wellness, health and beauty solutions and safe, efficient products from purposeful brands offering a unique value proposition.
The COVID-19 pandemic hit us in March 2020, right when we were negotiated our lease. Beautyque's virtual storefront was launched on May 13th, 2020 with the exact same mission, that became even more purposeful than ever — supporting the self-care journey of women.
Within a few months, Beautyque NYC had built a community of 25+ brands and almost 10,000 beauty enthusiasts. At Beautyque, our brands and consumers began to find something they could find nowhere else: advanced technology, exciting programs, and a strong sense of community.
MEET THE FOUNDERS
SONIA KHEMIRI
BORN IN: France
HAS LIVED IN: France, Tunisia, Canada, U.S. (since 2015)
PERSONAL PROFILE: Partner, daughter, and mom to a teenage girl; loves nature and science
PROFESSIONAL PROFILE: Master of Science in Finance; worked for over 15 years in corporate environments from entertainment to real estate; started many businesses since the age of 27; founder of Sunia K.™ cosmétiques authentiques
INTERESTING FACT: She was a yoga teacher in another life.
MOTTO: "People are stronger together."
SYLVIE GIRET
BORN IN: France
HAS LIVED IN: France, Tchad, Morocco, Ivory Coast, United Kingdom, U.S. (since 2007)
PERSONAL PROFILE: Mom to a college boy and a teenage girl
PROFESSIONAL PROFILE: Master's degree in Marketing & International Business; previously worked in tech and banking; became an advisor to indie brands in beauty, health and wellness for 10 years; founder of Skinergies
INTERESTING FACT: She learned horseback riding with the trainer of the King of Morocco
MOTTO: "The consumer is the key to everything."
