SETTING NEW BEAUTY STANDARDS

We believe in an extended approach of what beauty means to women and men of the modern times. Beauty is more than the looks and shouldn't be dictated by trends. Beauty is the result of many components, that each individual combines in their own way. To us, beauty begins with the mind and soul.

CREATING A NEW KIND OF EXPERIENCE

Beautyque NYC is a virtual place conceived with the ‘real life’ experience in mind: from our 3D storefront that you can browse as if you were in a real store, to our brand discovery programs where you can try new products, or to our live talks and workshops where you can learn and engage with varied experts — everything at Beautyque is made to help you craft your own version of beauty.

CURATING BRANDS THAT WILL MAKE YOUR LIFE BETTER

When we select our brands, we apply demanding criteria so that you don’t have to. Mission-driven founders, highly efficient products formulated using safe ingredients, strong values such as sustainability, cruelty free, female leadership, inclusivity and social responsibility are among the key qualities we look for in our brands.

WE ARE MORE THAN A STORE: WE ARE BUILDING AN EXPERIENCE
 

We select founders, brands, and products that bring something new and better to your every day routine.

We bring you free educational and informational resources to help you define your own version of beauty.

We build a community driven by values of kindness, education, positivity, inclusivity, and respect.

FOUNDING STORY

Conceived by Sonia & Sylvie, both indie beauty brand founders, Beautyque NYC was initially intended to open as a physical retail store in SoHo, NYC in the spring of 2020.

The store was meant to be a destination where women could find personalized wellness, health and beauty solutions and safe, efficient products from purposeful brands offering a unique value proposition.

The COVID-19 pandemic hit us in March 2020, right when we were negotiated our lease. Beautyque's virtual storefront was launched on May 13th, 2020 with the exact same mission, that became even more purposeful than ever — supporting the self-care journey of women.

Within a few months, Beautyque NYC had built a community of 25+ brands and almost 10,000 beauty enthusiasts. At Beautyque, our brands and consumers began to find something they could find nowhere else: advanced technology, exciting programs, and a strong sense of community.


MEET THE FOUNDERS

SONIA KHEMIRI

BORN IN: France

HAS LIVED IN: France, Tunisia, Canada, U.S. (since 2015)

PERSONAL PROFILE: Partner, daughter, and mom to a teenage girl; loves nature and science

PROFESSIONAL PROFILE: Master of Science in Finance; worked for over 15 years in corporate environments from entertainment to real estate; started many businesses since the age of 27; founder of Sunia K.™ cosmétiques authentiques

INTERESTING FACT: She was a yoga teacher in another life.

MOTTO: "People are stronger together."

SYLVIE GIRET

BORN IN: France

HAS LIVED IN: France, Tchad, Morocco, Ivory Coast, United Kingdom, U.S. (since 2007)

PERSONAL PROFILE: Mom to a college boy and a teenage girl

PROFESSIONAL PROFILE: Master's degree in Marketing & International Business; previously worked in tech and banking; became an advisor to indie brands in beauty, health and wellness for 10 years; founder of Skinergies

INTERESTING FACT: She learned horseback riding with the trainer of the King of Morocco

MOTTO: "The consumer is the key to everything."

 


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