At Beautyque, we are proud to be a leading beauty store that goes beyond simply offering excellent beauty and wellness products. We believe in a holistic approach to beauty that defies trends and celebrates individuality. Our mission is to empower our customers to define and celebrate their own vision of beauty, starting from within. As a beauty store, we curate our products and services with the highest standards of quality, authenticity, and contribution to the world.


Discover the future of shopping with Beautyque NYC, your trusted beauty store. Our premium virtual storefront offers a unique and immersive experience where you can explore our carefully curated selection of beauty products. From skincare essentials to makeup must-haves, we have everything you need to craft your own version of beauty. We are dedicated to providing expert tips, insights, and inspiration to help you along your beauty journey. Our goal is to empower you to embrace your inner confidence and radiance.


At Beautyque, we take pride in curating a selection of brands that elevate your beauty game. Our high standards demand mission-driven founders, safe and efficient products, and strong values such as sustainability, inclusivity, and social responsibility. We carefully select brands that align with our vision and contribute positively to the beauty industry. With our curated collection, you can shop with confidence knowing that every product has been thoughtfully chosen for its quality and impact.



As a beauty store, we don't just offer products, but we also create exceptional events and engaging experiences to enhance your beauty journey. Join us for live workshops, talks, and tutorials led by wellness and beauty experts who are here to answer your questions and provide valuable insights. Experience the excitement of in-store product demonstrations and Q&A sessions that help you make informed decisions about the products that are worth adding to your routine. Even in our flagship store located in SoHo, New York, we bring you live events that connect you with brand founders and offer a firsthand look at their stories and products.



At Beautyque NYC, we are more than just a beauty store. We are curators of a new kind of beauty experience. Our mission is to provide you with a unique and personalized wellness and beauty journey that fits your everyday ritual. We go beyond offering products by providing expert knowledge, free educational resources, and exciting events. We collaborate with experts in different fields to bring you a unique experience through advanced technology, like our VR store. Our commitment to excellence sets us apart, and we are proud to be a trusted destination for beauty enthusiasts like you.

Join us on our journey towards a more beautiful you. Become a member of our Beautyqlub to gain early access to exclusive events, product launches, and special promotions. Together, let's redefine beauty standards and embrace our individuality.


Beautyque NYC was co-founded by Sonia and Sylvie, who are both founders of indie beauty brands. Originally planned as a physical retail store in SoHo, NYC in spring 2020, Sonia's own brand challenge led them to conceive a destination for women to find personalized wellness, health, and beauty solutions from purposeful brands offering unique value propositions.

However, the COVID-19 pandemic hit in March 2020, just as they were finalizing their lease negotiations. Undeterred, Beautyque launched its virtual storefront on May 13th, 2020, with an even more purposeful mission of supporting women's self-care journeys during these trying times.

In just a few months, Beautyque NYC built a community of over 40 brands and nearly 15,000 beauty enthusiasts. With advanced technology, exciting programs, and a strong sense of community, Beautyque offers something that cannot be found anywhere else.


BORN IN: France

HAS LIVED IN: France, Tunisia, Canada, U.S. (since 2015)

PERSONAL PROFILE: Partner, daughter, and mom to a teenage girl; loves nature and science

PROFESSIONAL PROFILE: Master of Science in Finance; worked for over 15 years in corporate environments from entertainment to real estate; started many businesses since the age of 27; co-founder of Sunia K.™ cosmétiques authentiques

INTERESTING FACT: She was a yoga teacher in another life.

MOTTO: "People are stronger together."

Beautyque NYC was born from the passion and vision of its co-founder, who believes that true beauty comes from confidence, self-love, and taking care of ourselves. She understands the personal nature of beauty and how it can be one of the many expressions of love we use to take care of our skin, both inside and out. Her dream was to create a space where women could celebrate their beauty through knowledge, access to amazing products, and fun experiences. With a spirit of love, boldness, and togetherness, the co-founder of Beautyque NYC invites you to join her in exploring and embracing your own unique beauty.

Sonia Kheiri - Co-founder Beautyque NYC