BE+RADIANCE

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W NEW YORK - TIMES SQUARE | 1567 Broadway, New York, NY

Healthy Makeup For All

BE+RADIANCE MISSION

LAUNCHED IN 2020 | LOCATED IN PARIS, FRANCE

BE+RADIANCE is the 1st hybrid make-up brand that offers healthy products for all skin tones: clean formulas, skin food ingredients and probiotics for a make-up that respects the skin. From 85% to 100% of ingredients of natural origin, made in France, vegan and cruelty free, our make-up sublimates the complexion to make it unified, fresh, natural and luminous. "My make-up is healthy, my skin is more beautiful and I feel good!"

FOUNDER STORY

Born in Martinique of French and Martinican descent, Aïmara grew up in Canada. In 1999, she graduated from HEC Montreal Business School and started her career at L’Oreal Canada as Product Manager for Makeup. In 2004, she moved to Paris and joined Sephora (LVMH) as Group Product Manager for Sephora’s private label (Sephora Collection).

Six years later, in 2011, she took over blackUp cosmetics’ Marketing Direction and jumped into the Brown Skin Makeup Universe… Her work in relaunching the entire product catalog took her to a unique level of expertise, mastering the creation of makeup products from light beige to deep black tones.

Aïmara is truly passionate about complexion: ”The most difficult thing in Makeup is not to create a nice lipstick color…the real challenge is to succeed in making the skin more beautiful, flawless and radiant. A foundation should not mask the skin it should be invisible while perfecting the skin.”