Metamorphosis Masquerade: Unveiling Inner Beauty
Event Duration: October 24th to October 30th, 2023
Location: W Times Square
Event Duration: October 24th to October 30th, 2023
Location: W Times Square
From October 24th to October 30th, 2023 Beautyque NYC hosted an exclusive event at W Times Square, culminating in the spectacular "Metamorphosis Masquerade" on October 27th. This event celebrated the transformative power of makeup, the allure of drag culture, and the mystique of Halloween, highlighting the journey of self-discovery and identity revelation.
October 27th - Metamorphosis Masquerade
Presence Throughout the Week
Multi-Platform Exposure
Makeup Artist Showcases
Drag Queen Collaborations
Interactive Transformation Stations
Metamorphosis Wall
Enlightening Talks
Event Duration: Three Weeks During the Holiday Season, December 2022
Location: W Times Square
In December 2022, Beautyque NYC partnered with W Times Square for a unique and festive three-week pop-up event during the holiday season. This collaboration was designed to showcase indie beauty brands and create memorable experiences for attendees through interactive activities, expert demonstrations, and engaging installations.
Pop-Up Activation Space
Interactive Experiences
Educational and Inspirational Talks
Brand Showcases
Marketing and Promotion
Outcome and Impact
The W Style Lab is an extraordinary activation space nestled in the heart of W New York – Times Square's lobby. This unique retail space boasts a one-of-a-kind design concept, featuring captivating 'street art' murals painted across garage-like doors, bringing the essence of New York City's urban art scene to life. Upon opening, the space reveals brightly-lit carved out areas with shelving, creating the ideal setting for impressive displays. Located at 1567 Broadway, New York, NY 10036, on the 7th floor, next to the welcome desk and the living room lounge, the W Style Lab offers an unparalleled opportunity for brands to showcase their products in a truly innovative and engaging environment.