NEW AT BEAUTYQUE
New brand Alerts!

The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea. It was an idea that would eventually reshape and transcend the confines of an entire industry, and it began with a simple question: What if our most intimate items were made as beautiful as the ones we displayed with the most pride? Thus came to life the original LILY™, the very first LELO pleasure device.

BEAUTY IS A STATE OF MIND
"Your beauty, your way. We believe that beauty is not about using certain types of products and fitting stereotypes dictated by brands and influencers. Beauty is personal. It’s a state of mind before anything else, and it's a journey that is specific to everyone. At Beautyque NYC, we let you compose your own beauty recipe through products, but also through workshops and classes about mental health, nutrition, sexual wellness, skincare, makeup, and more. We want you to be and feel beautiful in your very own way."
SONIA ,CO-FOUNDER
A PLATFORM MADE FOR YOU
BRAND EVALUATION PROGRAM
Every month or so, we offer a selection of products for review