MYRO'S MISSION
FOUNDED IN 2018 | LOCATED IN NEW YORK, NY
Turn body care necessities into pro-you, pro-planet, obsession-worthy essentials
![](https://cdn.shopify.com/s/files/1/0267/3832/7629/t/30/assets/Greg-laptevski-1630490490048.png)
FOUNDER STORY
Greg Laptevsky is a growth hacker turned founder. Born and raised in the Siberian-border city of Chelyabinsk, Russia (try saying that 5 times fast), his 10+ year marketing career has covered diverse industries from personal finance to wine, to cars and even food—the latter landing him at a meal kit service, Plated, where the idea for Myro was born.