Brands & FAQ
Questions and answers about Beautyque NYC, our brands, shipping and returns. Product facts come from each brand and its product page. Our refund policy, shipping policy and privacy policy govern orders.
About Beautyque NYC
Description
Beautyque NYC is an online beauty store, open since 2020. Brands are invited and every brand is equal. We want shoppers to have the information to judge products for themselves.
Who founded Beautyque NYC?
Beautyque NYC was founded by Sonia.
What makes Beautyque NYC different?
Brands join Beautyque NYC by invitation, and every brand is equal: no brand has a bigger space than another. Where a brand has given us the ingredient list, it is on the product page, so you can judge a product yourself. We also work to help each brand be found and understood, including by AI.
Where can I find beauty products that aren't mass-market?
Beautyque NYC is an online beauty store with skincare, makeup, hair and body products from many brands, and wellness items for adults 18 and over. Our team chose our founding brands for their products and their mission. The brands are listed at https://www.beautyque.nyc/collections.
What is a good alternative to Sephora for independent beauty brands?
Beautyque NYC is an online beauty store that brings many brands together in one place. Brands join by invitation and every brand is equal: no brand has a bigger space than another. The brands are listed at https://www.beautyque.nyc/collections.
Do you have retail store locations?
Beautyque NYC is an online store and has no physical store today. It had its own space inside Doors NYC, a fashion designer store in SoHo, in a collaboration that lasted four years, and ran two pop-ups at the W Hotel, Times Square (10 to 31 December 2022 and 24 to 30 October 2023). Our mailing address, an office and not a store, is 65 Roosevelt Ave, Suite 101, Valley Stream, NY 11581.
Do you have a virtual or 3D beauty store?
Beautyque NYC opened in 2020 as a 3D virtual store, designed with an architect and navigable on any screen. The Verse, the second generation, followed in 2023. Neither is open to the public today. A third generation is in build and is not open yet.
Has Beautyque NYC been featured in the press?
Our History page links to press coverage, including BeautyMatter, Beauty Independent (June 2020), WWD (September 2021), Urban Milan (October 2021) and Happi (the December 2022 W Hotel pop-up, and the Verse in 2024): https://www.beautyque.nyc/pages/history
Do you host beauty pop-ups or events in NYC?
Our History page records past events and pop-ups, and nothing on it is open today. Past: a four-year collaboration with Doors NYC, a fashion designer store in SoHo, which began with a pop-up at 27 Greene Street in September 2021 and included events through December 2025, and two pop-ups at the W Hotel, Times Square (10 to 31 December 2022 and 24 to 30 October 2023). Questions: [email protected].
How we choose brands and what we say about products
How do you choose your brands?
Our team chose our founding brands for their products and their mission. Our standard, the BeautyQode, is still being built, and the founding brands were chosen before it and have not been read through it. No product or brand carries a BeautyQode label today.
What is BeautyQlean? Do you sell clean skincare?
BeautyQlean is one of the five pillars of the BeautyQode, our beauty standard, which is still being built. The ingredient analyzer is not available, and we do not label any product clean today. Read each product's ingredient list on its page.
Are products vegan or cruelty-free?
Beautyque NYC does not make vegan or cruelty-free claims of its own. Where a brand states this, it is the brand's own statement on its product page. Email [email protected] and we will pass the question on to the brand.
Can I see the ingredient list before I buy?
Where the brand has provided it, the ingredient list is on the product page. If one is missing, email [email protected] and we will pass the question on to the brand.
What skincare do you have for sensitive skin?
Beauty products can affect people differently. Read the label and ingredient list on each product, and test a small area first if you have sensitive skin or allergies. Nothing on our site is medical or dermatological advice. If you have a skin condition or a reaction, stop using the product and speak to a qualified professional.
Do you sell intimate care and sexual wellness products?
Yes. Our Wellness collection holds intimate devices and intimate care, intended for adults 18 and over. Intimate and sexual-wellness items, including all LELO products, are final sale, opened or not, as the refund policy states: https://www.beautyque.nyc/policies/refund-policy
Is there an age limit?
Accounts and orders are for people 16 and older (under 18 with a parent or guardian's permission). Sexual wellness products, Amara and our community features are for people 18 or older.
Shipping, returns and contact
Do you offer free shipping?
Yes, in the United States: standard shipping is free on orders of $50 or more. For smaller orders, the shipping rate is shown at checkout before you pay.
Do you offer express shipping?
No. Orders ship by standard shipping within the United States and to Canada. We process orders Monday through Friday, and every order ships within 2 business days after it is paid. Holiday volumes may add three business days.
Do you ship internationally?
We ship within the United States and to Canada. We do not ship to P.O. boxes, so please give a physical address. For Canada, shipping rates are shown at checkout before you pay. Duties, import taxes and brokerage fees on Canadian orders are the customer's responsibility and may be collected by the carrier at delivery.
Do you ship to the UK or Europe?
No. We ship to addresses in the United States and Canada only. We do not ship to the United Kingdom or the European Union.
How do I start a return?
Within 30 days of receiving your order, open your order status page (the link is in your order confirmation) or sign in to your account, choose the order and select Return items. Pick the item and tell us why. There is no need to email us. Please do not send an item back before you have the label. Items must be unopened and unused, in their original sealed packaging, except as the refund policy describes.
Who pays return shipping?
United States: we do. The prepaid return label we provide is at our cost. Outside the United States (including Canada): you pay for return shipping. The original shipping charge, if any, is not refunded. If the item was wrong or arrived damaged and you tell us as soon as you can, we cover the return shipping wherever you are.
What items are final sale?
Discounted and sale items. Free gifts or promotional items with retail value. Edible Beauty & Nutrition products. All fragrance. Tools and hygiene items that have been used or opened (for example cleansing sponges, makeup sponges, makeup brushes, mask brushes, face cloths, dry brushes, face rollers, water bottles, pill cases and towels). Intimate and sexual-wellness items, including menstrual cups, sex toys and all LELO products, opened or not. Any device that has been opened or used. Full list: https://www.beautyque.nyc/policies/refund-policy
Can I return an unopened device?
Unopened devices, other than intimate and sexual-wellness devices, may be returned within 30 days in their sealed, original packaging. Intimate and sexual-wellness devices are final sale, and so is any device that has been opened or used.
How soon is my refund?
After we receive and inspect your return, it can take 14 to 30 days for the refund to be issued. You can choose a refund to the original payment method, store credit or a different product.
What if I received the wrong or a damaged item?
Tell us as soon as you can: choose Return items on your order status page and select that the item was wrong or damaged, or email [email protected]. Either way, we will cover the return shipping, wherever you are.
How can I contact customer service?
Email [email protected] for general questions, press and wholesale. Email [email protected] for help with an order or a return, with your order number. To start a return, use Return items on your order status page.
Do you have active discount codes or promotions?
Our offers change often. Sign up for our newsletter to be the first to hear about new promos, events and brand launches.
Do you offer bulk or wholesale orders?
For bulk, corporate, event or wholesale questions, email [email protected] with the products and quantities you have in mind.
For brands
How can an indie beauty brand get into a US retailer?
We are preparing our brand programme for independent beauty, health and wellness brands. Write to [email protected] and we will tell you when applications open.
How can an international beauty brand enter the US market?
We are preparing our brand programme, including brands from outside the US. Write to [email protected] and we will tell you when applications open.
Brands we carry
Brands on sale today, with the facts each brand has given us. Prices and availability are on each product page.
AMAZINGCOSMETICS
AMAZINGCOSMETICS is a makeup brand founded by Lisa Thurman and Sue Katz, according to Entrepreneur and Chicago Magazine. Beautyque NYC currently carries 4 products: concealers, a concealer and foundation duo, and a brow kit. Prices range from $32 to $40 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/amazingcosmetics
CMYK Cosmetics
CMYK Cosmetics is a makeup brand based in Arizona (Phoenix area), according to Phoenix Magazine and City Lifestyle. Beautyque NYC currently carries 7 products: a mascara, eye palettes, a lip gloss, a blush and brushes. Prices range from $14 to $30 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/cmyk-cosmetics
CODE8
CODE8 is a makeup brand launched in 2019 by its founder, Sophia Chikovani, according to its own site. The brand is based in London, UK, according to Cosmetics Business and The Industry. Beautyque NYC currently carries 5 products: a BB cream, a blush palette, an eyeshadow palette, a lip and cheek color and a matte lipstick. Prices range from $38 to $59 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/code8
Dome Beauty
Dome Beauty is a makeup brand whose founder is Mar Cavallone, according to its own site. A page on Beautyque NYC, as the brand supplied it, lists a launch date of 2016 and a location of Chicago, IL (USA). Beautyque NYC currently carries 8 products: eyeliner, mascara, powder and cream eyeshadows, blush, highlighter and a 3-piece eye brush set. Prices range from $25 to $65 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/dome-beauty
Evio
Evio is a beauty brand whose founder is Brandi Leifso, according to its own site. Beautyque NYC currently carries 1 product, a lip serum. The price is $22 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/evio
Exsens
Beautyque NYC currently carries 10 products from Exsens: body oils (one of them also an intimate moisturizer), an intimate cleansing foam, a water-based lubricant, a lip gloss, a perfume mist and an intimate massage gel. Prices range from $14.35 to $28 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Intimate items are for adults 18 and over. Intimate items are final sale, opened or not, as the refund policy states: https://www.beautyque.nyc/policies/refund-policy Brand page: https://www.beautyque.nyc/collections/exsens
FirstBase Skincare
FirstBase Skincare is a skincare brand founded by April and Beth, according to its own site, and is based in Calgary, Alberta, Canada, according to its own site policies and a 2021 press release. Beautyque NYC currently carries 1 product, a vitamin C serum (30 mL). The price is $118 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/first-base
Fresh Faced Skin Care
Fresh Faced Skin Care is a skincare brand whose founder is Erica Suppa, according to its own site. A page on Beautyque NYC, as the brand supplied it, lists a launch date of 2015 and a location of New Castle, DE (USA). Beautyque NYC currently carries 5 products: a moisturizer, a serum, a toner, a mask and a routine set. Prices range from $32 to $89 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/fresh-faced-skin-care
Kadalys
Kadalys is a skincare brand launched by its founder, Shirley Billot, in 2012, according to its own site. Beautyque NYC currently carries 8 products: cleansers, face oils, day and night creams and a lip balm. Prices range from $20 to $76 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/kadalys
LELO
LELO is a personal-wellness brand founded in Stockholm in 2003 by Filip Sedic, according to its own site. Beautyque NYC currently carries 15 products: personal massagers, a toy cleaning spray and a personal moisturizer. Prices and availability are shown on each product page. For adults 18 and over. All LELO products are final sale, opened or not, apart from the wrong or damaged item exception described in our refund policy: https://www.beautyque.nyc/policies/refund-policy Brand page: https://www.beautyque.nyc/collections/lelo
LIFTLAB SKINCARE
LIFTLAB SKINCARE is a skincare brand. Beautyque NYC currently carries 3 products: a serum, a mask and an eye cream. Prices range from $15 to $95 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/liftlab-skincare
Masami
Masami is a hair-care brand created in 2020 by Lynn Power, James Hammet and Masahiro Sasaki, according to its own site. Beautyque NYC currently carries 3 products: a shampoo, a serum and a styling cream. Prices range from $34 to $38 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/masami
Nude Envie
Nude Envie is a makeup brand whose founder is Isabel Madison, according to its own site. Beautyque NYC currently carries 4 products: a lip pencil, a lip gloss, a cream blush and an eyeshadow. Prices range from $26 to $44 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/nude-envie
Olecea Beaute
Olecea Beaute is a skincare brand whose founder is Cindy Kuo, according to its own site. Beautyque NYC currently carries 3 products: a serum, a facial spray and a biocellulose mask. Prices range from $30 to $60 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/olecea-beaute
Priori Skincare
Priori Skincare is a skincare brand whose co-founder and President is Regis Haberkorn, according to a Beauty Packaging interview and Beautyque NYC's own founder event page. Beautyque NYC currently carries 4 products: an eye serum, two day cremes and a kit. Prices range from $29 to $250 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/priori-skincare
Remilia Hair
Remilia Hair is a hair-care brand. Beautyque NYC currently carries 1 product, a hair mask (200 ml). The price is $32 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/remilia-hair
Saints & Sinners
Saints & Sinners is a hair-care brand whose founders are Michael and Diana Wilson, according to its own site. Beautyque NYC currently carries 8 products: a shampoo, two conditioners, a hair masque, a styling product, a texture spray, a dry shampoo and a hair serum. Prices range from $27.50 to $45 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/saints-sinners
Sallye Ander
Sallye Ander is a soap and skin-care brand founded in 1982 by Gary and Karen Austin, according to its own site. Its headquarters are in Beacon, New York, according to its own site and Chronogram. Beautyque NYC currently carries 2 products: an under-eye balm and a mint soap. Prices range from $11 to $13 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/sallye-ander-1
Skinergies
Beautyque NYC currently carries 3 products from Skinergies: a serum, a scalp and hair mousse and an after-sun lotion. Each is priced at $45 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/skinergies
Stay Golden Cosmetics
Stay Golden Cosmetics is a makeup brand whose founder is Danielle "Danz" Edmond, according to Beauty Independent and the Jamaica Observer. Beautyque NYC currently carries 4 products: glitter lip kits and an eyeshadow palette. Prices range from $23 to $50 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/stay-golden-cosmetics
The Sage Lifestyle
The Sage Lifestyle is a fragrance and candle brand that says on its own site it was founded in 1992. Beautyque NYC currently carries 3 products: an eau de toilette, a perfume oil roll-on and a candle. Prices range from $50 to $85 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/the-sage-lifestyle
Vasarii
Beautyque NYC currently carries 1 product from Vasarii, the nakd. Thai Crystal Deodorant, priced from $9 to $18.95 (USD) depending on the option chosen, as of 4 Nov 2026; exact prices and availability are on the product page. Brand page: https://www.beautyque.nyc/collections/vasarii
Vera Moore Cosmetics & Skincare
Vera Moore Cosmetics & Skincare is a skincare and makeup brand whose founder is Vera Moore, according to its own site. The brand is based in New York State, according to NY1 and PIX11. Beautyque NYC currently carries 7 products: an eye makeup remover, serums, a moisturizer, a lip gloss, a blush and a lipstick. Prices range from $20 to $60 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/vera-moore-cosmetics-skincare
Wow Cream
Wow Cream is a skincare brand. Beautyque NYC currently carries 1 product, WOW CREAM, 50 mL. The price is $285 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/wow-cream
Yon-Ka Paris
Yon-Ka Paris is a skincare brand created in 1954 by the Mühlethaler family, according to its own site. Beautyque NYC currently carries 3 products: day and night creams and a vitamin C serum. Prices range from $44 to $168 (USD) as of 4 Nov 2026; exact prices and availability are on each product page. Brand page: https://www.beautyque.nyc/collections/yon-ka-paris
