In a world that often glorifies youth - and in which even 26-year-old Kylie Jenner is told she looks old by online trolls - we’re here for a refreshing trend that is challenging those tired old beauty standards.
Say goodbye to anti-aging, and say “Where have you been all my life?” pro-aging, a movement that celebrates the beauty of aging gracefully. At Beautyque, we call it “Ageless Beauty”, because we truly believe you are beautiful at every age.
There’s a cultural shift towards authenticity
We’re witnessing a cultural shift where authenticity is becoming more valued than ever. We appreciate when our celebrities are real and call them out on their embarrassing photoshop fails. Pro-aging is a response to those unrealistic beauty standards that have been perpetuated by social media, encouraging us instead to embrace our unique features.
WELL AGING REPLENISHING SERUM
This facial cream, enriched with hyaluronic acid, is composed of active ingredients with exceptional hydrating, anti-oxidant, regenerative, and firming properties that provide spectacular visible results.
Pro-aging is not just about appearance; it's about prioritizing overall well-being. People are realizing that true beauty radiates from within, and that adopting a holistic approach to skincare, nutrition, and mental health contributes to a more radiant complexion at any age.
TIME RESIST JOUR
Introducing advanced natural ingredient technology that neutralizes the effects of the external factors that control the visible signs of aging. This everyday moisturizer combines new-generation plant-based stem cells with the anti-inflammatory Youth Energy lipoaminoacid, to uphold the skin's youth.
Diversity and inclusivity are not just a trend
The pro-aging movement is a call for inclusivity in the beauty industry. It celebrates diversity in age, skin tones, and features, challenging the narrow definition of beauty that has prevailed for too long. Selma Blair’s stunning cover story for British Vogue - complete with cane - is part of that story, as is Victoria’s Secret’s new Adaptive Intimates line designed for women with disabilities.
ULTRA FIRMING NIGHT CRÈME
Increase skin firmness and reduce superficial facial lines with this powerful high-tech botanical active complex containing ingredients like echinacea and gotu kola that help firm, tighten, and smooth skin texture while protecting and hydrating.
Celebrity advocacy is pushing the agenda
Letting your hair go gray like Andie MacDowell and Jamie Lee Curtis? You look gorgeous. Embracing your true self and being photographed for Vogue Italia’s cover without retouching a la Isabella Rossellini? We couldn’t love you more.
GLYCONIGHT 10% MASQUE
With 10% glycolic acid, this overnight sleep mask delivers dramatic effects, evening out skin tone and making pores less noticeable. Suitable for all generations, it delivers results for those with breakouts, helps boost radiance and minimize early signs of fine lines, and increases firmness in more mature skins.
Sustainable beauty practices
Pro-aging aligns with this year’s number one beauty trend - which is sustainability. Instead of constantly chasing the next anti-aging trend, people are looking for long-term solutions that prioritize skin health and environmental responsibility.
DNA INTENSE RECOVERY CREME
Shield by day, repair by night - this luscious balm provides advanced broad range protection against environmental, blue light and UV stress, for 24-hour care down to the DNA, helping to repair and reverse skin damage at the cellular level.
The pro-aging movement is a transformative shift in the beauty landscape, challenging outdated norms and empowering women and men to age with confidence and grace. As we embrace it, let's celebrate the beauty of diversity, prioritize well-being, and redefine what it means to be truly beautiful at every stage of life.
This celebration of individuality and natural beauty is only the beginning. As we delve deeper into the pro-aging philosophy in our upcoming BeautyQinsights blog, we'll explore how this movement is not just about external appearances but also about nurturing our skin health from within. We will uncover how preventative practices and sustainable beauty align with our ethos of holistic well-being, further challenging and redefining the outdated norms of the beauty industry. Click here.