For a minute there, it felt like fragrance was falling out of fashion. But it’s back in a major way - and its resurgence is being driven by Zoomers.
The trend began during lockdown, when some of us would wear scent for our own enjoyment, as a way to ‘keep up standards’ when the rest of the world was falling apart.
That evolved into a fashion for scent layering, and discovering unusual, contemporary notes to more fully express a sense of individuality.
Now, with over 11 billion views, #PerfumeTok is the place to go to discover the latest trends such as ‘scent hacking’, which is said to reduce stress and boost mood, and the fusion of wellness and fragrance.
ONYX GEMSTONE PERFUME OIL ROLL-ON BY SAGE
Containing a genuine onyx stone - which is the birth for July and the Zodiac stone for Leo, this fragrance has key notes of black coconut, tobacco flower, vanilla nectar, Tunisian amber, and oakmoss. Designed to seamlessly blend with the wearer’s body chemistry, it has a staying power of up to 8 hours, and contains no alcohol, parabens or phthalates. Also available in an eau de toilette.
DIAMOND GEMSTONE PERFUME OIL ROLL-ON BY SAGE
This concentrated perfume oil is infused with diamond and has been created to embody the essence and energy of the gemstone. Key notes are rain dew, white floral accord, Indian sandalwood, white amber, and oceanic musk. One for those born in April or whose star sign is Aries - the clear quartz gemstone is known as a "master healer", cleansing negative energy of all kinds. It revitalizes and brings the body into balance. Also available in an eau de toilette.
UNDER THE INFLUENCE PHEROMONE PERFUME MIST BY EXSENS
Step into a world where fragrance meets fascination with 'Under the Influence Pheromone Perfume Mist' by EXSENS. This French perfume for body and hair is not just a scent; it's a statement. Immerse yourself in the sultry notes of cassis and bergamot that gracefully give way to a heart of rose, litchi, and davana. The journey culminates in a rich embrace of patchouli and vanilla, crafting an aura of allure around you. Crafted in the south of France and designed to amplify your natural charm, this certified vegan, paraben-free mist is your secret to an unforgettable presence. Made by women for women, it's time to mist yourself with confidence and change the laws of attraction with every spray.
ROSES ARE RED PERFUME & LIPSTICK ESCENTIALS
This is your friendly reminder that Valentine’s Day is approaching - and this gorgeous duo is perfect as a gift - or just as a treat for yourself. It’s been created by two female beauty entrepreneurs, and is inspired by the rose and the color red. The result? An exquisite, modern rose floral perfume paired with bold red lipstick. For every woman who reflects her individuality and personality without apology, the must-have combo that
As you explore the evocative world of fragrances with our BeautyQurated newsletter, don't miss out on our exclusive BeautyQinsights blog. Dive deeper into the trend of scenting for identity and discover how fragrances are becoming an integral part of self-expression and wellness in 2024. Click here and let the exploration begin!