The term ‘clean beauty’ is trending on google. It’s appearing in the New York Times. And it’s increasingly a cause for concern in the industry. Why? Because saying something is ‘clean’ actually doesn’t mean anything. It’s like that label on those sugar-laden cereals saying ‘healthy’.
So let us demystify things a little for you - and tell you what WE mean by clean.
Clean beauty is a holistic approach to skincare, makeup, and personal care products that prioritize safety, sustainability, and transparency. The term ‘clean’ - when we use it at Beautyque - refers to products that are formulated without harmful or potentially toxic ingredients. This includes, but is not limited to, parabens, sulfates, phthalates, formaldehyde, synthetic fragrances, mineral oil, and certain petroleum-based chemicals.
But we encourage you to educate yourself (kudos to you for reading this!) and taking the time to read the label. The concept is not strictly regulated, leading to variations in interpretation across different brands and individuals. Some brands may be completely free of certain chemicals, while others may choose to exclude only a few harmful substances. Knowledge is power.
Our stringent safety standards ensure that every brand and product in our curated collection undergoes meticulous scrutiny.
We leave no stone unturned when it comes to evaluating the safety and quality of the products we offer. Our team of experts, in collaboration with advanced technology and third-party software, analyzes the ingredients, formulation processes, and potential efficacy. This comprehensive approach ensures that only the safest and most effective products make their way into our collection.
CALM TASMANIAN MOUNTAIN PEPPER BERRY SERUM
This concentrated serum prevents the scratchy, dry way skin can feel after spending a stressful long day in a very dry office or hospital. It is also a great serum to calm potentially irritated skin and to reduce the appearance of skin redness.
VELVET DIVINE STYLING POTION
Ideal for wet or dry hair, this Divine Styling Potion conditions, eliminates frizz, adds shine, seals ends and smooths flyaways. Ideal for all hair types. Protects against thermal damage and is humidity resistant. Free of gluten, parabens, phthalates, iron oxides, nut ingredients, palm oil and 100% vegan and cruelty free.
WELL AGING INTENSE CREAM
This facial cream, enriched with hyaluronic acid, is composed of active ingredients with exceptional hydrating, anti-oxidant, regenerative, and firming properties that provide spectacular visible results.
NUDE ENVIE LIPSTICK
All lipsticks are NOT created equal. Carefully crafted using the finest ingredients - Nude Envie products are paraben free, cruelty free, vegan and gluten free. Vitamin E and jojoba oil deliver extra moisturizing for your perfect nude shade.
At Beautyque, we understand that adopting a clean beauty routine comes with numerous benefits. However, it's crucial to address any misconceptions and stay well-informed. That's why we prioritize transparency and provide clarity about the ingredients in our products on our blog, BeautyQnsights. Here, you can find in-depth content on clean beauty, gain insights into how we tackle industry challenges, and stay up-to-date with the latest trends. Knowledge is power, and we're here to empower you with valuable information for making conscious beauty choices. If you're looking for even more exclusive content, beauty tutorials, free samples, points per purchase, and other exciting perks, don't forget to join our BeautyQueen Access program. Start saving and elevating your beauty experience today!