What it means to be a sustainable beauty brand

In a world where consumers are increasingly mindful of their choices - and where sustainability ranks high on our list of considerations - beauty brands that walk the walk have emerged as beacons of conscious consumption. 

And while the giant conglomerates are required by law to ensure their ingredients are safe, and that they comply with current legislation with regards to sustainability, it is the small, independent brands that are the standard bearers for the movement. They hold the industry accountable, doing what they do not because they HAVE to, but because it’s their passion. It’s the thing that defines them.

By prioritizing sustainable practices, brands like Pili Ani, Virginia Stone, Desert Harvest, Kadalys, Olecea, Myro, and Masami embrace a holistic approach that encompasses environmental impact, ethical sourcing, sustainable packaging, and societal well-being.

Ingredients Matter

Sustainable beauty brands are meticulous about their ingredient selection. They opt for natural, organic, cruelty-free, often vegan ingredients that are gentle on both the skin’s ecosystem and the planet’s. 


A plant-based cleanser infused with elemi oil that helps minimize breakouts and keeps skin hydrated. Mild on skin with its low pH, it cleanses and moisturizes - with no SLS, no parabens, and 100% natural ingredients. It is also fair trade – Pili Ani gives back to its local farming communities, not only supporting the lives of the farmers, but also the sustainable and organic practices that keep the farms thriving

Pili Ani Cleanser



Packaging Innovations

One of the most visible ways in which sustainable beauty brands make an impact is through their packaging choices. They invest in innovative solutions that prioritize recyclability and minimize waste. 


Myro’s plant-based, refillable deodorant range won the 2020 Glamour Beauty Award, Parents Magazine's Green Picks of 2020, Wallpaper* Design Award, and Refinery29's Beauty Innovator Award. No parabens, no aluminum, and minimal packaging.

Solar Flare Deodorant




Crafted using non-nano zinc oxide and titanium dioxide, this clean sunscreen delivers the best possible protection against harmful UVA/UVB rays, while gently nourishing even the most sensitive skin. Plus all packaging is either recyclable or reusable. And for each product sold, proceeds benefit charities like the ‘One Night One Drop’ show by Cirque Du Soleil benefiting the water conservation fund. Most recently, Olecea provided complimentary care packages to medical frontline workers during the pandemic. 

Olecea Sunscreen




Ethical Sourcing and Fair Trade

Sustainable beauty brands often partner with local communities to support fair trade practices. By doing so, they contribute to the economic empowerment of marginalized communities, promoting social equity and cultural preservation.


A deep conditioner fortified by the hydrating qualities of the Japanese ocean botanical mekabu, and enhanced with Laminaria Japonica (Kombu) seaweed, aloe vera, blueberry extract, Vitamin B and other powerful antioxidants. And because it takes its ingredients from the ocean, the brand has created an institute to help rebalance the ecosystem, replenishing it to ensure its health for future generations.




Beyond Beauty – A Holistic Approach

Beauty is more than skin deep. And many sustainable brands recognize the strong mind-body connection, extending their offerings to include wellness and self-care products. This holistic approach reinforces the idea that true beauty comes from a place of harmony and self-awareness.


Evocative of both sensuality and childhood, the orange blossom subtly combines opulence and finesse, offering an initiatory journey to the art of self-care. It envelops sensuality in your beauty rituals and transforms them into a moment of relaxation and enchantment. L’Odaites is committed to supporting the skin’s natural beauty, using time-tested apothecary and knowledge passed down by the females in one family for generations. 



But what’s YOUR role?

As consumers, our choices hold immense power. By supporting sustainable beauty brands, we become advocates for a better future. Every purchase becomes a vote for responsible practices and a cleaner planet. Don’t underestimate the power of your choices - when we demand transparency and ethical behavior, it can drive change across industries.

For more exclusive, in-depth content, beauty tutorials, free samples, points per purchase and much more (including more details on the best cleansing regime for radiant skin) join our BeautyQueen Access program. Start saving here.

Anne Marie Bonneau Quote

Leave a comment

Please note, comments must be approved before they are published