Jan 26, 2024

Exclusive Insight: 2024's Leading Beauty Trends

Just as, in life, the only certainties are death and taxes, the only truth that remains year in, year out is that fashions change. So, while some beauty trends we’ve loved from 2023 will remain as we tumble head-first into the new year (hello viral food themes like strawberry girl and latte make up), we’re going to see some bold new looks - many driven by TikTok and Gen Z influencers.

The overriding theme will be a thirst for innovation and self-expression. Stand by your ring lights, beauties - 2024 is going to be a blast.

Sustainable beauty

In an era where environmental consciousness is paramount, sustainable beauty practices are gaining momentum. Brands are focusing on eco-friendly packaging, cruelty-free products, and sustainable sourcing. Consumers are increasingly leaning towards beauty products that not only enhance their appearance but also contribute to a healthier planet.

And that trend will extend to new ingredients on our radar, from garden weeds to exotic herbs finding their way into everything from nail polishes to skin serums.

High-tech skincare

The future of skincare is here, and it's high-tech. From AI-powered skincare devices to personalized formulations based on genetic analysis, technology is revolutionizing the way we care for our skin. Smart skincare tools and apps are becoming indispensable as consumer demands shift towards a need for increased personalization and interactions online.

Supporting indie beauty brands

This one, for obvious reasons, is very close to our hearts. Consumers are recognizing the personal service and sense of community they can experience when they shop with small, independent brands. There’s also something very special about being part of a movement at the very beginning.

That’s why every early adopter at the Beautyque Verse - our ground-breaking, AI -driven e-commerce experience - will find their names on our wall of champions, in recognition of their bold vision and support.

In addition, the VIPs who make a purchase - no matter how small - and give us feedback on this emerging technology - will receive a free gift with a value of no less than $50 AND get 20% off for life!

Gen Z yellow

Step aside, Millennial Pink. Gen Z Yellow is the color to watch in 2024. This vibrant and energizing shade is making its mark in the beauty world, appearing in eyeshadows, lipsticks, and even hair colors. Embrace the positivity and playfulness of Gen Z yellow to add a pop of brightness to your beauty routine.

Freckles and faux beauty marks

Natural features are taking center stage, and freckles are having a moment. Embrace your natural beauty by enhancing or creating faux freckles. Beauty marks are also making a comeback, with makeup enthusiasts strategically placing them to add character to their looks.

DIY beauty and TikTok influencers

The rise of DIY beauty and hair hacks on platforms like TikTok is transforming the beauty landscape. From homemade face masks to DIY hair treatments, beauty enthusiasts are turning their kitchens into beauty labs. TikTok influencers are at the forefront, sharing viral beauty trends and inspiring millions.

Sign up to be part of the next generation of online shopping - and be part of the biggest beauty trend driving the industry in 2024.

Curious about more beauty trends and how they're evolving in the public eye? Explore our publicly accessible blog, Beautyqurated, for a broader view of 2024's beauty landscape, including popular trends inspired by TikTok and AI advancements. Click here to expand your beauty horizons with Beautyque NYC.