The 4 biggest beauty trends for 2024
Just as, in life, the only certainties are death and taxes, the only truth that remains year in, year out is that fashions change. So, while some beauty trends we’ve loved from 2023 will remain as we tumble head-first into the new year (hello viral food themes like strawberry girl and latte make up), we’re going to see some bold new looks - many driven by TikTok and Gen Z influencers.
The overriding theme will be a thirst for innovation and self-expression. Stand by your ring lights, beauties - 2024 is going to be a blast.
SUSTAINABLE BEAUTY
We’re going to start seeing strange and wonderful new ingredients on our radar, from garden weeds to exotic herbs, finding their way into everything from nail polishes to skin serums.
Calm Tasmanian Mountain Pepper Berry Serum
Contains powerful active ingredients that decrease inflammation, fight free radicals and have antioxidant power three times greater than blueberries. It also reduces the appearance of dark circles under the eyes and helps prevent future spots and pigmentation before they begin.
$68.00
Peptide+ serum with vitamins C & E + CoQ10 + Gotu Kola
Nine botanicals and marine extracts synergistically blended along with advanced peptides help firm, tighten and enhance skin texture, dramatically reducing the visibility of wrinkles. A clinical test with Palmitoyl Pentapeptide-4, a main ingredient, resulted in a 44% reduction of deep wrinkles, a 37% reduction in main wrinkle density and a 16% increase in lifting effects within 4 weeks.
$60.00
Musalift Organic Lifting Day Cream
Using the key bio-active ingredient from yellow bananas, this cream is proven to deliver visibly smoother, firmer, more even and radiant skin.
$76.00
Kakadu Plum is the richest source of Vitamin C of any known plant. This serum is also formulated with waratah extract, which is a powerful natural antioxidant with multiple benefits for skin, and finger lime caviar extract, which is naturally high in ferulic acid which helps stabilize the Vitamin C in the serum.
$84.00
Technology is revolutionizing the way we care for our skin, and Beautyque is on the front line. We do understand, however, that testing out emerging tech can be time-consuming and sometimes glitchy. That’s why every early adopter at the Beautyque Verse - our ground-breaking, AI-driven e-commerce experience - will find their names on our wall of champions, in recognition of their bold vision and support.
That’s ot all - the VIPs who make a purchase, no matter how small, and give us feedback on this emerging platform - will receive a free gift with a value of no less than $50 AND get 20% off for life!
DIY BEAUTY AND THE INFLUENCE OF TIKTOK
The rise of DIY beauty and hair hacks on platforms like TikTok is transforming the beauty landscape. From homemade face masks to DIY hair treatments, beauty enthusiasts are turning their kitchens into beauty labs. TikTok influencers are at the forefront, sharing viral beauty trends and inspiring millions.
An example is the incredible story of Aaliyah Arnold, who started selling lipgloss online at the age of 14. Three years later her brand, now known as Boss Up Cosmetics, went viral and now has more than 2 million followers on TikTok and an estimated net worth of $700k.
SUPPORTING INDIE BRANDS
This one, for obvious reasons, is very close to our hearts. Consumers are recognizing the personal service and sense of community they can experience when they shop with small, independent brands. There’s also something very special about being part of a movement at the very beginning.
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