We curate everyday essentials, saving you time and energy
Overwhelmed much? Not just with life, which we know is A LOT right now. But with the head-melting choices out there? Who has the time to research and try them all?
We want to help simplify your life wherever possible. And one thing we’re pretty amazing at – even if we do say so ourselves – is curating incredible, long-lasting, versatile, high-quality beauty products that work with all skin tones and age groups. So let us do all the work, leaving you free to focus on the stuff that REALLY matters.
Our newest essentials box is made up of everyday classics that are super-buildable so they can transition from naturally beautiful to boldly dramatic. One box is all you need to face the day (and night).
And because these products are also in stock at our New York pop-up, if you’re in the city, you can come visit us in person and try them on before you commit. Otherwise, you can always chat to our live beauty experts online to get the right shades for you. How’s that for keeping things simple? It makes a genius gift for you or your busy, beautiful, time-starved friend.
CBD COLLAGEN BOOST SERUM
Prep the look with this innovative booster that mixes with your existing products to enhance your skincare regimen. Collagen helps brighten by fighting the signs of uneven skin-tone and discoloration, helping skin look radiant and vibrant; eases the skin from environmental stressors and urban pollution; includes hydrating ingredients, allowing for a flatteringly soft and full appearance.
RADIATE BB CREAM
A unique, light coverage that is easily spreadable and provides definition and filling action with a velvety touch. The emulsion has a lightweight texture that dries fast, creating a second skin finish that is naturally radiant and smooth. Extra moisturizing and nutrition comes thanks to argan seed oil. Available in 11 shades.
ICONOCLAST EYESHADOW PALETTE
Introducing the first eye shadow palette ever using revolutionary Knead Technology, a unique mixing method of ingredients for a silky smooth application and long-lasting, intense color pay-off. These versatile palettes come in four shade combinations – we’re loving Lustrous Corduroy, a mix of velvety beige, peach and browns to intensify blue, green, gray, and brown eyes. They’re the only nudes you’ll ever need.
THE ONE AND ONLY MASCARA
Discover lashes you didn’t know you had with this clean, vegan, lifting, game-changing mascara. Thanks to the unique brush and ultra-buildable, clean formula, this is a curling, defining, lifting, volumizing, lengthening all-in-one product. It's really for your lashes, but that midnight black pigment creates an eyeliner effect, and can also be used to touch up dark brows, or cover dark hair roots.
5 SECS EXPRESS LIP & CHEEK COLOR
How much do we love multi-taskers? It’s like we’ve finally been seen. This clever little stick combines the hydrating and repairing benefits of a lip balm with the color effect of a sheer lipstick – and is an equally incredible blusher. Choose from three classic shades, from a universally flattering pink, to the ultimate nude, and a killer red.
BEAUTYQUE CURATES BRANDS THAT WILL MAKE YOUR LIFE BETTER
When we select our brands, we apply demanding criteria so that you don’t have to. Mission-driven founders, highly efficient products formulated using safe ingredients, strong values such as sustainability, cruelty free, female leadership, inclusivity and social responsibility are among the key qualities we look for in our brands.