The biggest Summer 2023 Hair Trends: Get Locks That Turn Heads

It will come as no surprise to learn that the runway is no longer the only source of inspiration when it comes to each season’s new trends. Social media - particularly TikTok - has democratized the industry, and it’s giving us some serious summer hairspiration right now. These are the hottest hair trends that will take you from a steamy commute in the city to carefree weekends on the beach.


We can probably blame a combination of August humidity and a Daisy Jones hangover for the tousled, 1970s rocker styling we’re seeing so much of this summer. Think mullet, shag, and curtain bangs and you’ll be on the right lines,. Crucially, it’s all about embracing your hair’s natural texture. Let it dry naturally (with a little help from your favorite styling products) and you’ll be looking like Riley Keough in no time.

Medusa Divine Curl Cream

This is your go-to product to Define curls without the crunch. It adds moisture and shine, eliminates frizz and protects color in a luxe formula infused with shea butter, African date seed oil, Brazilian pequi fruit oil, coconut, jojoba, olive and chia seed extract. Free of gluten, parabens, phthalates, sulfates, iron oxides, mineral oil, petrolatum, synthetic colors, nut ingredients, palm oil, talc and sodium chloride. 100% Vegan. Cruelty free.




Not all of us have the time or budget for a full-on 90s blowout, but there’s a trend for the kind of volume we last saw on the 1990s supermodels, and we’re kind of going crazy for it. It’s a whole Brigitte Bardot frolicking in the south of France thing. Oh la la!

Divine Dry Finish Texture Spray

This invisible dry finish multi-tasking spray adds instant volume, texture, fullness and body. For all hair types. Goes on dry and stays flake free. Formulated with anti-statics, antioxidants and luxurious silk proteins. 




It’s being called the haircut of the year, thanks to its voluminous, face-framing layers that look good on pretty much anyone. Whether your hair is long and luscious, or shoulder-length and growing out, this Farrah Fawcett upgrade is going to be EVERYWHERE this summer.

Masami Mekabu Styling Cream

Impressively versatile, impossibly lightweight, this styling cream provides a gentle hold whether your style is messily chic, or impossibly sleek. Mekabu and aloe vera add hydration, protection, and shine, while vitamin E, grapeseed, and sweet almond oils provide nourishment from root to tip, eliminating frizz and lasting all day.




We’re talking lush, super-healthy hair, whatever the length. That means avoiding split ends by getting a regular cut, sleeping on silk pillows, applying serums and masques, and basically treating your hair like a spoiled princess. You know she’s worth it!

Illuminati Divine Shine Holographic Serum

Brilliant reflective illumination in a holographic treatment serum that resists the thickest humidity. That shine is truly divine! 




Whether you’re loving your natural curls - like Tracee Ellis Ross and Gabrielle Union-Wade - accepting your glorious gray hair - a la Salma Hayek and Andie MacDowell - or being bold and getting a blonde buzz cut like Florence Pugh, if this season is about anything, it’s about leaning into your God-given beauty. Look in the mirror. You’re absolutely gorgeous!

For a deeper dive into the trends and looks of summer 2023 and to get inspired, explore our comprehensive guide on achieving the hottest celebrity hairstyles.  Join our BeautyQueen Access program &  head over to our comprehensive guide on achieving the hottest celebrity looks of 2023 here.


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