Welcome to Beautyque NYC - Where Your Brand Thrives!

At Beautyque NYC, we believe in empowering brands like yours to shine brightly in the competitive beauty industry. We are thrilled to offer you a range of exciting opportunities to elevate your brand's presence and connect with your target audience like never before!


  1. Multi-Platform Presence: As a part of Beautyque NYC, your brand will gain visibility on multiple platforms, including Oculus, iOS, and Android. Be at the forefront of innovation and tap into cutting-edge technology to reach a wider audience.

  2. Premium Launch Opportunity: By joining us before October 2023, you secure a premium spot in our Oculus, iOS, and Android launch, ensuring your brand stands out from the start.

  3. Flagship Presence: Showcase your products in our flagship store with located in the vibrant heart of Soho, New York. With its stylish design and high foot traffic, this location offers an excellent opportunity to engage with local beauty enthusiasts.

  4. W Times Square Pop-Up: Grab the spotlight by being featured at the world-famous W Times Square for a monthly basis from October 15 to December 31, 2023. Reach a diverse audience from all corners of the globe.

  5. Combo Package: Maximize your brand's exposure by opting for our Combo Package, where you'll have a presence on all our platforms—Oculus, iOS, Android, Soho flagship, and W Times Square.



Platform Presence - Connect with 15K Beauty Lovers

Welcome to Beautyque NYC, where your brand's potential knows no bounds! By joining our innovative platform, you'll have the golden opportunity to connect with a vibrant community of 15K beauty enthusiasts in the US.

The Virtual Storefront Revolution: Your Gateway to Success

Be a part of history! Our cutting-edge virtual storefronts have redefined the beauty shopping experience since our launch in May 2020. As a trailblazer in the industry, we are gearing up for an even grander venture - the launch of the first-ever Virtual Shop in-store at W Times Square, and Soho, in Fall 2023.

Unleash the Power of Oculus, iOS, and Android

With our virtual storefronts accessible on Oculus, iOS, and Android, your brand will be featured prominently, captivating an engaged audience actively seeking the latest beauty trends and innovations. Plus, our platform boasts the latest try-on beauty integration for color cosmetics, utilized by leading brands.

Why Choose Beautyque NYC?

  1. Groundbreaking Technology: Embrace the future of beauty retail with our 3D virtual storefronts and be at the forefront of innovation.

  2. Targeted Audience: Connect with 15K devoted beauty enthusiasts who eagerly explore new products and trends.

  3. Influential Partnerships: Benefit from our upcoming launch at W Times Square, attracting tourists and local shoppers alike.

Take Your Brand to New Heights - Join Today!

Seize the moment to propel your brand to unprecedented heights. Become a part of our platform and secure your spot in the first-ever Virtual Shop in-store at W Times Square.


Available now


One Shelf or a Whole Section


Your Gateway to SoHo's Prime Retail Space

Welcome to Beautyque X Doors - an exquisite fusion of beauty, art and fashion in the heart of SoHo, New York. Prepare to be dazzled by the outstanding opportunities that await your brand in this extraordinary retail space.

The Space: Your Canvas for Creativity

  • Immerse yourself in a sprawling 2000 sq ft space on 426 W. West Broadway, strategically located next to luxury brands like Maison Margiela, Rick Owens, and R13.

  • Embrace a vibrant mix of 40+ designers, 20+ artists, and 10+ beauty brands, including New York-based talents like Private Policy, PH5, and international cult favorites like Juun J, GCDS, and Y/Project.

  • Experience the buzz of NYFW with our prime location, just a 5-minute walk from the main NYFW shows' venue downtown.

  • Benefit from a captivating event program featuring 15+ in-store events, from exclusive 'meet-the-founder' sessions to dynamic NYFW presentations and insightful panel discussions.

Marketing & PR: Amplify Your Brand's Reach

  • Host branded events and tutorials at Beautyque NYC & Doors, forging unforgettable connections with your audience.

  • Leverage Beautyque NYC's targeted email marketing to reach our combined subscribers, followers, and press list of 60K+.

Team Support: Your Success is Our Priority

  • Rely on a professional retail team provided by Doors, extensively trained and equipped to showcase your brand.

  • Enjoy the freedom to be present at any time during the pop-up month and create exclusive events tailored to your brand.

Unlock Your Brand's Potential with Beautyque X Doors

Prepare for an unparalleled retail experience in SoHo, a hub of creativity and luxury. Don't miss the chance to create lasting impressions, launch new products, and connect with the perfect audience.

Available now



Redefining Beauty and Wellness in the Heart of NYC

The Space: Your Canvas for Unforgettable Experiences

Immerse your brand in a sophisticated retail space within the vibrant W Times Square hotel, attracting confident, bold, and in-the-know millennials. Join a curated selection of beauty and wellness brands, influencers, and professionals, forming a thriving ecosystem for creativity and innovation.

Introducing Revolutionary Technology: Oculus Shopping

As a Beautyque partner at W Times Square, access our state-of-the-art Oculus Shopping application. Your products come to life in 3D, enabling guests to explore, interact, and shop in a whole new way. We are proud to be the first beauty store on Oculus, granting W Times Square guests this immersive shopping experience.

Elevated In-Room Guest Experience

Extend your brand's reach beyond the Stylab at W Times Square with our innovative in-room service. Guests enjoy a personalized selection of your products through Beautyque IOS and Android App creating unforgettable moments of indulgence and luxury.

In-Room Product Delivery

As part of Beautyque X W Times Square, we offer in-room product delivery services, providing guests with a delightful and convenient way to access your brand's offerings.

Exclusive Events and Services

Partner with us to design bespoke events and promotions tailored to your brand's vision, showcasing your products and services in unique ways.

Marketing & PR: Amplify Your Brand's Impact

Benefit from our marketing and PR efforts, gaining prominent exposure to W Times Square's renowned name and extensive customer base.

Receive pop-up press and bloggers outreach, enhancing your brand's visibility.

Exclusive Sample Gift Bags

As part of our marketing efforts, guests at W Times Square will receive exclusive sample gift bags at check-in, featuring your brand's products.

Unlock Your Brand's Potential - Get in Touch!

Discover how Beautyque X W Times Square can elevate your brand in the captivating realm of beauty and wellness. Reach out to us today! Your moment to shine is now!

Available 2024



The Complete Beautyque Experience - Join, Save, Thrive!

Where your brand becomes an integral part of the beauty and wellness revolution. Embrace a seamless journey with Beautyque X Doors X W Times Square, maximizing your reach, savings, and success.

Your Beautyque Journey:

  1. Join the Movement: Engage with us for a minimum of one year, uniting your brand with our dynamic platform.

  2. Maximize Exposure: Attract customers in SoHo with a minimum 6-month presence at Beautyque X Doors, alongside luxury fashion and Art brands.

  3. Revolutionize Retail: Capture attention at W Times Square with a minimum 1-month experience, reaching confident millennials. Be the pioneer of innovation with our state-of-the-art Oculus Shopping app at W Times Square. Your products will shine in 3D, engaging customers in a new, immersive way.

Ready to Thrive? Embrace the Complete Beautyque Experience today and unleash your brand's true potential!


Beautyque NYC

Sep 2022 +


Beautyque NYC X doors. Pop-Up
Jan - Feb , 2022
27 Greene Street, NY, 10013


Beautyque NYC X doors. Pop-Up
June 2022
8382 Melrose Avenue, LA, CA, 90069

Beautyque NYC X doors. Pop-Up
September 2021
27 Greene Street, NY, 10013


Beautyque NYC X doors. Pop-Up
June 2021
76 Wooster Street, NY, 10013



Beautyque NYC
W Times Square

DEC 2022

A TAILORED SOLUTION INSTEAD? Personalize Your Space at Beautyque X Doors

The Possibilities: Your Brand, Your Space

Immerse yourself in a world of creativity and innovation with our fully customizable retail spaces. Whether you want to take a whole section of Beautyque X Doors or design a personalized pop-up activation, the possibilities are endless. From shelf space and display areas to interactive elements and immersive experiences, you have the freedom to curate a space that captivates your audience and brings your brand to life.

Duration: Flexibility Tailored to Your Needs

We understand that each brand's journey is unique. That's why we offer flexibility in the duration of your customization. Whether you need a space for a one-day event, a week-long activation, or even longer-term visibility, we've got you covered.

Pricing: Transparency and Value

The pricing for customization depends on various factors, including the total space required, duration, exclusive features, and collaboration benefits. We believe in transparency and ensuring you receive maximum value for your investment. Our team will work closely with you to provide a fair and competitive price that aligns with your brand's goals and budget.

Unlock Your Brand's Full Potential - Get in Touch!

If you're ready to elevate your brand's presence with a personalized retail space, Beautyque X Doors is the perfect platform. Reach out to us today to discuss your customization needs, and let's create an unforgettable retail experience that leaves a lasting impression on your customers.


Influencer Events

Product Collaborations

Co-creating exclusive product offerings for the pop-up activation. The brand's makeup, skincare, and accessories combined with Beautyque's innovative 3D technology can lead to exciting and unique products that resonate with your target customers.

( starting from Fall 2023) Interactive Pop-Up Experience

Utilize Beautyque's 3D technology to create an immersive and interactive experience at the pop-up. Customers can virtually try on makeup and skincare products, making the shopping experience fun and engaging.

Limited-Edition Merchandise

Collaborate on limited-edition merchandise that celebrates the pop-up activation. This could include branded apparel, accessories, or collectible items with one of our brands.

Meet the Founder Event

Share your brand story, connect with customers, and inspire other aspiring entrepreneurs.

Data Insights and Analytics

Benefit from insights into customer preferences and behaviors.


What sets Beautyque apart from other beauty platforms?

At Beautyque, we pride ourselves on being more than just a small and medium-sized business (SMB). Our unique differentiator lies in our unwavering commitment to innovation. We have proven ourselves as pioneers in the beauty industry by creating the world's first-ever 3D store, positioning ourselves at the forefront of emerging technologies like VR, XR, and MR. All this has been achieved without any external venture capital (VC) support, showcasing our self-sufficiency and ability to lead the way in the beauty and tech space.

Do you buy our inventory?

Beautyque operates on a consignment model for both our virtual and physical retail spaces. We do not purchase inventory directly from brands. Instead, we offer a consignment agreement where brands can showcase their products on our platform or in our physical spaces, such as Beautyque X Doors or Beautyque X W Times Square.

Under this consignment model, brands retain ownership of their inventory until a customer makes a purchase. When a sale occurs, we apply a 50% commission, and the brand will receive their payment every month, net 30 days. This payment structure ensures that brands have a low-risk way to reach our engaged audience, and they receive timely compensation for their products' sales. Our consignment model fosters a collaborative and mutually beneficial partnership between Beautyque and brands, maximizing exposure and sales potential for all parties involved.

Do I have to be present in the physical spaces at Beautyque X Doors or Beautyque X W Times Square?


At Beautyque X Doors: No, it is not mandatory for the brand's representative to be present at Beautyque X Doors. We have a professional retail team on-site, and the Beautyque NYC Team will also be available most of the time to assist and represent your brand. However, we strongly recommend that brand representatives take advantage of this unique opportunity to be present. By being there, you can actively engage in events, marketing operations, meet other founders, and explore potential collaborations. Your presence allows you to authentically represent your brand and connect with customers on a personal level, creating memorable experiences that leave a lasting impact.

At Beautyque X W Times Square: Attendance at W Times Square is by invitation. When your brand becomes part of Beautyque X W Times Square, you'll have the chance to be present during the activation period. It provides an exceptional opportunity to showcase your brand directly to W Times Square guests, leveraging the hotel's vibrant atmosphere and luxury appeal. Being present at W Times Square allows you to interact with guests, provide personalized insights about your products, and make valuable connections in a high-profile setting.

What is the address of the FLAGSHIP STORE IN SOHO? 

426 West Broadway, New York, NY, 10012

How many products can I showcase?

At Beautyque Platform (virtual space): You can showcase up to 10 products for beauty brands.

At Beautyque X Doors and Beautyque X W Times Square (physical space): You can showcase up to 5 products for beauty brands. These products will be displayed in a dedicated beauty area within the store.

If your products have multiple shades, you may send all shades depending on the products for display.

We recommend providing a minimalistic plexiglass stand to ensure proper display and visibility.


Do I need to send samples for Beautyque X Doors and Beautyque X W Times Square?

Yes, samples are required for both Beautyque X Doors and Beautyque X W Times Square. At Beautyque, we emphasize the importance of discovery and offer a Discovery Box and free samples for BeautyQlub members on our platform. For Beautyque X W Times Square, we request that brands provide samples to be included in gift bags given to guests during check-in at the hotel. This marketing initiative has proven to be highly successful in increasing brand visibility and attracting new customers.

How can we organize the events at Beautyque NYC X doors or Beautyque X W Times SQUARE?

As a participant of Beautyque X Doors and/or Beautyque X W Times Square, you have the exciting opportunity to host events in the store at no additional fee. Whether it's a "Meet the Founder" gathering, Friends & Family/Product Demonstrations, or a PR event, you can create memorable experiences for your brand. While Beautyque support you, the brand will be responsible for the whole event organization. To secure a date, simply inquire with Beautyque about available slots, which are allocated on a first-come, first-served basis according to our combined calendars with doors and/or W Times Square.

If you're planning an event, it's recommended to bring a unique concept and leverage your extensive contacts list to ensure attendance. The brand is in charge of promoting the event to drive participation. We kindly request brands to submit a guest list of at least 20-25 attendees at least 48 hours before the event.

While Beautyque usually promotes any mono-brand event through our social media and email marketing, it's not a mandatory requirement for doors or W times Square. However, Doors and W Times Square may also assist with promotions. For such collaborations, brands are required to provide the necessary assets and content for email marketing purposes.

If I am interested in being part of the physical space only, what are the requirements or commitments?

If you wish to be part of our physical spaces, it is mandatory to also be part of our platform for a minimum of one year. We believe in creating a holistic and interconnected experience for our brands, where being part of both the physical and virtual spaces ensures maximum exposure and benefits for your brand.

What is the shipping address for sending my products, and what is the required quantity for the showcase?

Once your products are approved by Beautyque NYC, you will need to send them to either our warehouse or directly to the store during the setup process. Please ensure that all products arrive at Beautyque NYC one week before the starting date.

For shipping products to our warehouse, use the following address:

Beautyque NYC 65 Roosevelt Avenue, Suite 101, Valley Stream, NY, 11581 United States

The specific number of products to send will be assessed based on the agreement between your brand and Beautyque NYC. Please refer to the agreement and guidelines to determine the quantity of products needed to start the showcase.

How many brands will be featured in the virtual and physical spaces at Beautyque X Doors and Beautyque X W Times Square?


At Beautyque, we place great emphasis on the value of uniqueness and the distinct identity each brand brings to our spaces. As a result, we carefully curate the selection of brands to avoid overcrowding and to offer a diverse and exclusive collection of beauty products.

In both our virtual and physical spaces, we prioritize showcasing up-and-coming beauty brands that offer something truly special and different. We believe in championing these brands, providing them with a platform to stand out, and giving customers an exceptional and memorable shopping experience.

To ensure each brand's identity shines through, we have specific requirements, such as providing stable tops for products in plexiglass and imagery of a certain size for display on our shelves.

By curating our collection of brands, we create a captivating environment where customers can discover unique and innovative beauty products while offering each brand the spotlight it deserves. Quality over quantity is at the core of the Beautyque experience.

How do I measure the success of my participation in Beautyque X Doors and Beautyque X W Times Square?

Measuring the success of your participation in Beautyque X Doors and Beautyque X W Times Square involves several key metrics:

  1. Reach: Evaluate the exposure and visibility your brand gained through our platform, both online and offline. Track the number of impressions, website visits, and social media engagements generated during your presence at our physical and virtual spaces.

  2. Press Appearances: Monitor the media coverage and press appearances Beautyque receives. Measure the impact of these appearances on brand awareness and reputation.

  3. Online Marketing: Analyze the effectiveness of our joint online marketing efforts in promoting your brand. This includes email campaigns, social media promotions, and any collaborative marketing initiatives.

  4. Sales Performance: Assess the sales generated during your presence at Beautyque X Doors and Beautyque X W Times Square. Compare them to your usual sales metrics to gauge the impact of the exposure and access to our engaged audience.

  5. Customer Feedback: Gather feedback from customers who interacted with your brand in our spaces. Reviews, comments, and direct feedback can provide valuable insights into customer satisfaction and preferences.

  6. Events and Engagements: Measure the success of any events or product demonstrations you hosted at our physical spaces. Evaluate attendance, engagement levels, and the overall impact on brand perception.

By evaluating these metrics, you can gain a comprehensive understanding of how your brand benefited from being part of Beautyque X Doors and Beautyque X W Times Square. This data will help you assess the value of your participation and inform future strategies to further elevate your brand in the beauty and wellness industry.

Who is Beautyque NYC and who are their collaborators?

Founded by indie beauty entrepreneurs, Beautyque NYC is the very first multi-brand virtual 3D store in the beauty industry. It was originally intended to open as a physical retail store in SoHo, NYC before the pandemic hit — and as a result, the concept was transposed entirely to the digital space. Beautyque NYC is the only virtual retail platform created specifically for indie brands in beauty and wellness. We are a 3D virtual showroom, an e-commerce website, and a retail marketing platform all in one. Since our launch in May 2020, we've worked with more than 40 brands, built a community of more than 15,000 beauty enthusiasts, reached more than 500K people, and that's only the beginning!

doors. is a revolutionary ecommerce, PR showroom, experiential pop-up & wholesale platform for independent fashion designers, cult niche brands and emerging artists to showcase and sell their work in the USA Based in New York City, doors. is constantly looking for edgy designers and innovative artists that push the boundaries doors. is on a mission to support creativity, innovation and nurture talent


The W Style Lab is an extraordinary activation space nestled in the heart of W New York – Times Square's lobby. This unique retail space boasts a one-of-a-kind design concept, featuring captivating 'street art' murals painted across garage-like doors, bringing the essence of New York City's urban art scene to life. Upon opening, the space reveals brightly-lit carved out areas with shelving, creating the ideal setting for impressive displays. Located at 1567 Broadway, New York, NY 10036, on the 7th floor, next to the welcome desk and the living room lounge, the W Style Lab offers an unparalleled opportunity for brands to showcase their products in a truly innovative and engaging environment.