Retail Space activation 2023

FOR 4 hours OR 1 year +


New York flagship on 426 West Broadway, SoHo-NYC

4 hours
1 day
1 week
1 month
3 months
6 months
1 year +


You are a premium brand in a field related to beauty with a USP? looking for a space in a premium location in NYC for an evant, an activation or a partnership ? Look no further than here. Now that doors. became a flagship store in SoHo, NYC and Beautyque is the exclusive beauty partner for this flagchip and the other Pop-Ups, we are calling for sponsors who are looking exactly for this opportunity.

Yes , you read it right, you can have an event for 4 hours or an activation for a week or a few months on 426 W. Broadway, NY, 10012. You have the possibility to be in a pop-up store in SoHo at Beautyque X doors for your customized needs and wants.

For an entrepreneur like you, this will be the return on investment:

-An affordable presence for a short to long term period.  

- Press recognition for Doors and Beautyque indirectly linked to your brand

- Access to our combined subscribers, followers, and press list through our marketing (60K+)

- Visibility to everyone who visits the space (online and offline)  

- Physical space at a New York event in the heart of SoHo

- Access to a sales team in store

- Access to a physical store where you can market your brand the way you've always wanted to

- The perfect opportunity to launch a new product and invite the right people in a space that reflects your brand in the best light



  • 2000 sq ft in West Broadway
  • 40+ designers, 10+ artists, 10+ beauty brands
  • absolute prime location in SoHo, New York, next to luxury brands like next to luxury brands like Maison Margiela, Rick Owens, R13, and at 5-min walk from the main NYFW shows' venue downtown
  • brand mix will include New-York based fashion talent like Private Policy, PH5, and international cult brands, like Juun J, GCDS and Y/ Project
  • engaging event program of 15+ in-store events: meet-the-designer’, NYFW presentations, panel discussions and more
  • opportunity for you to organize a mono-brand event
  • complimentary brand content from New York for your social media channels
  • unique space in a unique beauty corner


  • Pop-up Press & bloggers outreach
  • Brand founder events & tutorials organized & Hosted at Beautyque NYC & doors.
  • Multibrand Social media executed by both doors. and Beautyque NYC- Email Marketing executed by Beautyque NYC


  • A professional retail team provided by doors. that will be trained on your brand and equipped to present your brand


Why is this Pop-Up different? 

As a beauty brand founder, it's priceless to have a physical space presence in SoHo . Your brand will be in a dedicated space. More importantly, you will have the freedom to create B to C and B to B marketing operations with customers, influencers, bloggers, press… Keep in mind that even if your brand is in a prestigious store, the freedom to act is limited. Most retailers do not give you the opportunity to promote and market your product as you see fit and if you want to do Marketing you need to spend exorbitant amounts of money from your budget. Beautyque at doors gives you access to SoHo customers during the busiest time in NYC.

Am I signing an agreement with Beautyque NYC or doors?

As a beauty brand, you will be part of the Beautyque NYC space at doors. You will be signing an agreement with Beautyque NYC, which is a partner of the doors. Pop-Up.

What is the address of the Pop-Up? 

The exact address is 426 W. Broadway, NY, 10012

Beautyque X doors is used to do one month pop-up , why are you HAVING A flagship?

As you know, repetition is the mother of skill and that's what people retain, especially that Christmastime is included in this 6 month period. You will have the time to prepare many operations over the 6 month period and we also have more time to repeat many marketing operations online and offline. When should I send the products?


  • Price for participation in the Pop-Up is to be disclosed during our quick chat


Founded by indie beauty entrepreneurs, Beautyque NYC is the very first multi-brand virtual 3D store in the beauty industry. It was originally intended to open as a physical retail store in SoHo, NYC before the pandemic hit — and as a result, the concept was transposed entirely to the digital space. Beautyque NYC is the only virtual retail platform created specifically for indie brands in beauty and wellness. We are a 3D virtual showroom, an e-commerce website, and a retail marketing platform all in one. Since our launch in May 2020, we've worked with more than 40 brands, built a community of more than 15,000 beauty enthusiasts, reached more than 500K people, and that's only the beginning!

doors. is a revolutionary ecommerce, PR showroom, experiential pop-up & wholesale platform for independent fashion designers, cult niche brands and emerging artists to showcase and sell their work in the USA Based in New York City, doors. is constantly looking for edgy designers and innovative artists that push the boundaries doors. is on a mission to support creativity, innovation and nurture talent


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