INTRODUCING: FOUNDER'S FORMULA

Founder's Formula incorporates the very latest research and the very best of evidence-based natural ingredients into potent skin care for remarkable results.

Due to geographic isolation and harsh conditions, 85% of Australia's plants are found nowhere else on the planet, and have evolved powerful adaptation mechanisms to store vast quantities of phyto-compounds needed to survive the harsh extremes of the Australian climate.

Recent research by Australia's leading 5 Star Plant Sciences universities has identified a number of Australian Botanicals that are especially high in potent phyto-nutrients with multiple benefits for skin matrix health. Drawing on this research, Dr. Annie Holden collaborated with one of Australia's leading formulation chemists to create oils, serums, masks and cleansers, Development is ongoing with more exciting products in the pipeline.

Australian Snake Vine (Hibbertia scandens) grows only in the sand dunes of eastern Australia. Traditionally used as an important bush medicine remedy, Snake Vine contains high concentrations of actives with proven anti-oxidant and anti-inflammatory activity. Newly researched Snake Vine Extract has been shown to contain exceptionally potent anti-oxidants in the form of catechins 100 times more potent than Vitamin C and 25 times more potent than Vitamin E.

Kakadu Plum (Terminalia ferdinandiana) is the richest source of Vitamin C of any known plant. The insoluble fibre that remains in the extract ensures that plant elements encapsulate the Vitamin C, resulting in slowing its breakdown and extending its shelf life. The insoluble fibres and companion calming phyto-actives also buffer the Vitamin C in the extract so that it is less irritating to the skin than synthetic forms of Vitamin C.

Waratah (Telopea speciosissima) has high levels of phyto-compounds - amines, alkaloids, adenise, anthocyanin, tryptophan, chlorogenic acid, caffeoyl-quinic acid and tarpenois - meaning in plain English - Waratah has multiple pro-skin benefits including reducing the appearance of wrinkles and calming irritation through strong anti-inflammatory action.

Australian Banksias are remarkable flowers, packed with antioxidants and glycosides that repair skin and build collagen. Banksias are found across the Australian bush, mainly in dry, coastal areas, and have evolved powerful adaptation mechanisms to store vast quantities of the phyto-compounds needed to survive the extreme conditions of the harsh Australian climate.

Native to the rainforests of east coast Australia, Finger Lime (Citrus australasica) is full of phyto-actives, including Vitamin C. Founder's Formula uses extracts that are not heated or damaged, or in any other way exposed to an oxidative process during extraction. This means the Vitamin C and other synergistic phyto-actives in Founder's Formula are fully available, as they exist in nature – potent, active and synergistic.