Beauty Trends for 2021

We believe that taking care of your skin with highly effective products (medical-grade, clean products) will last. As consumers, we've become a lot more conscious of our skin health and the missions behind the brands we support. We're also more likely to consider sustainability when purchasing products, this is not going to change post-pandemic.

Beautiful, radiant skin with minimalistic makeup will continue to be a popular trend after the pandemic ends. Many of us have been staying at home and wearing minimal makeup, and as a result, we've become much more aware of the state of our natural skin. This has made many of us realize the importance of maintaining healthy skin so that we can have a beautiful complexion without the need for excess makeup. This trend has also become clear with the emerging popularity of the "No Makeup" makeup look recently.

Hygiene products will be a standard for all of us and it will be normal to see them everywhere, even after the pandemic. These hygiene habits also create an increased sense of awareness regarding the level of cleanliness and well-being at home. Going hand-in-hand with hygiene is an increased use of scented products. Staying at home has forced us to create a better home environment that has awakened our senses and given us a heightened awareness of both cleanliness, and smell!

When it comes to at-home routines and products, we believe that some of them definitely will stick around. During the pandemic, many of us have realized that we don’t actually need to go to the hairdresser or nail salon as often as we used to — instead, we've shifted to DIY and at-home solutions. The convergence of beauty, wellness, and health in the same space has become more prevalent, and we believe this trend will continue as we are now able to access these resources from the comfort and safety of our homes.

Sexual wellness products have been thriving, and will continue to do so beyond the pandemic. The transition to virtual workplaces and flexible schedules has opened the door for many of us to be less inhibited and more in tune with ourselves and our needs. With time, it will become increasingly normal to see sexual wellness products on the shelves in beauty stores!

For Beautyque, the virtual experience started with the concept of a 3D beauty store. But this is only the beginning — if you explore the digital beauty space nowadays, you'll see other brands such as Christian Dior, Lancôme, and others create similar virtual experiences. We believe that human and artificial intelligence are at a pivotal point now, with a rapidly increasing need to push technology even further. We'll continue to see lots of integration of AI and AR into our shopping experiences in years to come!