When it’s time to throw out your beauty products

While we know that YOU know your beloved beauty stash has a shelf life, it can be hard to throw out those items you spent so much time (and money) hunting down.
Just last month, one of our loyal customers, Emily, faced a common dilemma. She loved her high-end foundation but noticed her skin becoming increasingly irritated. Reluctantly, she checked the expiration date and realized it had long passed. After switching to a new bottle, not only did her irritation clear up, but her skin's overall appearance improved dramatically. Emily's experience is a powerful reminder of the importance of staying vigilant about the shelf life of our beauty products.
So gird your loins, our friend. Because this is the hard truth about how long your beauty and skincare arsenal remains effective, and when holding onto them could actually cause you harm. 
Because expired products can become a breeding ground for harmful bacteria, mold, and other microorganisms. Applying them to your skin can lead to irritation, redness, breakouts, or even more severe allergic reactions. 

Cleansers and toners

Six to 12 months. Keep an eye on changes in color, texture, or scent – these can be indicators that it's time to part ways.

Simpure Renew AHA Gel Cleanser

A beneficial blend of alpha hydroxy acids to help brighten and improve skin tone and texture. Skin feels renewed, while being prepared for the serums and moisturizers to come. Comes complete with cleansing mitt. This product may not be suitable for sensitive skin due to AHA concentrations.
Simpure Renew AHA Gel Cleanser

Olecea Silver + Licorice Root Protective Face Spray

And easy-breezy toner in spray form, containing only clean and vegan ingredients including clinically tested Micronized Natural Silver from MicroSilver BG that acts as an antimicrobial, anti-redness, anti-acne agent, anti-inflammatory agent, and sun protection agent for the skin. 
Olecea Silver + Licorice Root Protective Face Spray

Moisturizers, serums and treatments

Six months to a year. If the texture changes or if it starts smelling off, it's time to invest in a fresh jar.

Fresh Faced Clarity Serum

Purify pores, clear skin, and brighten the appearance of age spots and acne scars. Gently exfoliating, this lightweight Clarity Serum dissolves dead skin cells and prevents new breakouts from forming, leaving skin purified and fresh, for a clearer, brighter complexion.
Fresh Faced Clarity Serum

Live P.S. Protect Daily Defense Moisturizer

An antioxidant rich moisturizer for all skin types, which nourishes and protects with prebiotics and probiotic extracts. Plumps and hydrates the skin instantly. Brightens and illuminates.
Live P.S. Protect Daily Defense Moisturizer


Ever wondered why mascaras need to be replaced so frequently? It's all down to their liquid nature and the fact they're used close to a sensitive area – the eyes. This makes them more susceptible to bacterial growth. Understanding the science behind product expiration can help you make better choices for your skin's health.
Mascara should be replaced every 3 months, while powders and eyeshadows can last up to two years. Liquid foundations generally last about a year, so keep an eye (and nose) on changes in odor or texture.

Dome Black Magic mascara

A unique formula derived from olives that provides volume, length, curl and separation. It will never clump, while it repairs damage and strengthens lashes all in one.
Dome Black Magic mascara


Clean your brushes regularly, and if they start shedding or losing their shape, it's time for new ones. Replace your sponges every 3 months to avoid bacteria buildup.

Amazing Cosmetics Smooth Blender

This is your new favorite sponge blender. Poreless and latex-free, it will leave you with an airbrushed look and smooth finish every time. 
Amazing Cosmetics Smooth Blender

Dome 3 piece brush set

Without the right brush, application will falter and frustrate. This set is designed to respond to varying contours of the face, to provide a fluid, flawless application. Cruelty free, with 100% synthetic hairs. Comes in its own neoprene case (we’re thinking perfect gift!)
Dome 3 piece brush set


Have you ever found yourself holding onto a beauty product longer than recommended? We're curious to know how you keep track of when it's time for a replacement. Share your strategies and experiences with us – your insights are invaluable!

To assist you in this process, we've created an easy-to-follow infographic detailing the shelf life of various beauty products. It's a handy guide to ensure you're using products that are effective and safe for your skin.

Now, let's shift our focus to an aspect just as crucial as timely replacements – sustainability. At Beautyque NYC, we're committed to clean beauty and environmental stewardship. We understand that responsibly disposing of expired beauty products plays a significant role in this mission. On our blog, you'll find creative tips for recycling and repurposing your beauty containers, aligning your beauty routine with eco-friendly practices.

Armed with these insights and resources, you're not just taking better care of your beauty products; you're also nurturing your skin and contributing positively to our planet. 

In wrapping up this edition, we emphasize the importance of being aware of your beauty products' shelf life for maintaining healthy, radiant skin. Stay tuned for our next feature in the BeautyQinsights blog, where we'll explore more about the timely replacement of products like mascara and eyeshadows. Remember, knowledge is indeed power, but taking action is transformative. Taking care of your beauty products is a reflection of taking care of yourself. Join us on this journey of discovery and empowerment in the beauty world, where every choice you make is a step towards defining your unique standard of beauty. Click here for more insights.Mother Teresa Quote

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